News Releases/Statements

Taye Diggs Joins The Fight Against Childhood Hunger For Third Annual Share Breakfast™ Program

Kellogg's® and Action for Healthy Kids® Share One Million Breakfasts* to Help Bring Out Kids' Full Potential

-Did u know 1 in 5 kids may go without breakfast every day? @Kelloggs_US will share a breakfast for every RT #ShareBreakfast

-Make a difference in a kid's life & RT the @Kelloggs_US #ShareBreakfast PSA http://tinyurl.com/cqr576a featuring @TayeDiggs

Dec 12, 2012

BATTLE CREEK, Mich., Dec. 12, 2012 /PRNewswire/ -- Just in time for the season of giving, Kellogg's® and celebrity dad and actor Taye Diggs have partnered to share breakfast with children in need as part of the third consecutive Share Breakfast initiative. Starting today, families across the country can share a breakfast with a child in need by simply sharing a public service announcement featuring Diggs on ShareBreakfast.com. For each view, share and comment, Kellogg's will share breakfast.

(Logo: http://photos.prnewswire.com/prnh/20121212/CG28130LOGO)

Along with in-school breakfast partner Action For Healthy Kids®, Kellogg's and Diggs are making it their mission to show families how a wholesome breakfast can help kids reach their full potential every day. Kids who eat breakfast have more energy and focus for learning[1], yet nearly one in five children across our communities go without breakfast.[2] That's why Kellogg's and Diggs are leading the charge to help end childhood hunger and are rallying families across the U.S. to help provide breakfast for kids in need.

As a dad, Kellogg's Share Breakfast campaign is a cause Diggs feels passionately about. His mom was a teacher and he was raised on the belief that eating a wholesome breakfast helps give kids the potential to have a great day. As a child, Taye grew up as the eldest of five children in Rochester, New York and after the sudden death of his father, Taye stepped up to help his mother care for his four younger siblings. Through his family leadership, he can relate to the financial worries that many families in America face in putting food on the table every day. In the program's third year, Kellogg's Share Breakfast will share one million breakfasts* with kids in need through grants to schools or school districts to help them increase their participation in school breakfast programs.

"Just imagine what kids across the country could accomplish if they each had a great start every day. That's why I am partnering with Kellogg's and the Share Breakfast program to help make this a reality," said Diggs. "Join me in raising one million breakfasts to help get America's kids the start they deserve."

How to Join the Share Breakfast Movement
Families across the U.S. can join Diggs in the Share Breakfast movement and give the power of breakfast to kids in need. Every time you do one of the following, Kellogg's will share breakfast to a kid who might otherwise go without:

  1. Share the public service announcement with friends.
  2. Like or comment on the Share Breakfast Facebook page.
  3. Pin the public service announcement on Pinterest.

Visit ShareBreakfast.com to watch the public service announcement with Diggs and learn about all the ways families can get involved for Share Breakfast 2013.

About Kellogg Company
Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal, second largest producer of cookies and crackers and - through the May 2012 acquisition of the iconic Pringles® business - the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, our well-loved brands - produced in 18 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.

About Action for Healthy Kids®
Action for Healthy Kids® (AFHK) fights childhood obesity, undernourishment and physical inactivity by helping schools become healthier places so kids can live healthier lives. AFHK partners with a legion of dedicated volunteers - teachers, students, moms, dads, school wellness experts and more - from within the ranks of their 34,000+ constituency to create healthful school changes. After all, everyone has a part to play in ending the nation's childhood obesity epidemic. AFHK's programs, tools and resources make it possible so that many people can.

AFHK's grassroots efforts are supported by a collaboration of more than 70 organizations, corporations and government agencies. Working together, they're giving kids the keys to health and academic success by meeting them where they are - in the classroom, in the cafeteria and on the playground - with fun physical activity and nutrition lessons and changes that make it possible for them to eat nutritiously and play every day. More information is available at www.ActionforHealthyKids.org, on Facebook and on Twitter.

* Each time you share, Kellogg will donate the monetary equivalent of a school breakfast shared. Kellogg will donate up to $250,000 – the equivalent of 1.25 million school breakfasts shared. Program ends 4/15/2013.

[1] Kleinman RE, Hall S, Green H, Korzec-Ramirez D, Patton K, Pagano ME, Murphy JM. Diet, breakfast, and academic performance in children. Ann Nutr Metab. 2002;46 Suppl 1:24-30.

[2] U.S. Department of Agriculture, Agricultural Research Service. 2012. Breakfast: Percentages of Selected Nutrients Contributed by Foods Eaten at Breakfast, by Gender and Age, What We Eat in America, NHANES 2009-2010. Available: www.ars.usda.gov/ba/bhnrc/fsrg

SOURCE Kellogg Company

For further information: Media Contact - Katherine Davis, +1-312-240-2841, Katherine.Davis@krispr.com; Media Hotline, Kellogg Company, +1-269-961-3799, media.hotline@kellogg.com


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