News Releases/Statements

Champion Skier, Ski Jumper Join Team Kellogg's™

Sarah Hendrickson and Ted Ligety join Kellogg's to share the potential of a great start

Apr 9, 2013

BATTLE CREEK, Mich., April 9, 2013 /PRNewswire/ -- With the close of the 2013 international ski competition seasons, Kellogg's is proud to welcome two new athletes to Team Kellogg's™ as they work their way to the Sochi 2014 Olympic Winter Games. Fresh off of the medal podium, ski jumper Sarah Hendrickson and alpine skiing Olympic gold medalist Ted Ligety join Team Kellogg's 11-person team of Olympic legends, athletes and hopefuls striving to represent Team USA next year. Get to know the Team Kellogg's athletes and follow them on their journey at Kelloggs.com/TeamUSA.

(Photo: http://photos.prnewswire.com/prnh/20130409/CG90940)

Joining Team Kellogg's
Hendrickson and Ligety are the newest Team Kellogg's athletes to showcase how everyone from kids to athletes can realize their potential when they start the day right.

Sarah Hendrickson – Ski Jumping
When Sarah Hendrickson began skiing at the age of two, she could have never imagined to what great heights she would soar. Her father was a ski jumper and after watching her brother ski jump for two years, Hendrickson was no longer content to just sit on the sidelines. Today, 18-year-old Hendrickson flies through the air at an extraordinary 60 miles per hour and is the third-ever woman to win the ski jumping world championship. Hendrickson looks to continue to make history as women's ski jumping makes its debut at the Sochi 2014 Olympic Winter Games.

"Every day I love ski jumping more and more," said Hendrickson. "And I look at each morning as a fresh start to take on the day and continue doing what makes me happy."

Ted Ligety – Alpine Skiing
Growing up in Park City, Utah, it is not uncommon for kids to start skiing at a young age. However, not everyone becomes an Olympic medalist like Ted Ligety. Raised on the slopes, Ligety spent so much time skiing that he called the mountain his "babysitter" while growing up.  It certainly paid off as Ligety raced his way from the Park City farm team up to the Park City ski team and finally the U.S. ski team. Ligety's drive and determination continued to help him earn Olympic gold at the Turin Games, and he has his sights set to do so again in 2014.

"I couldn't be more thrilled to join the incredible athletes on Team Kellogg's and help show how a great start can lead to so many great things," said Ligety. "Breakfast fuels me for rigorous training each day, so it's an easy, but important part of performing your best."

2014 Team Kellogg's Team USA Athletes:

  • Gretchen Bleiler –Snowboarding
  • Heath Calhoun – Paralympic Alpine Skiing
  • Jim Craig – Ice Hockey Legend & Team Co-Captain
  • Meryl Davis & Charlie White – Ice Dancing
  • Sarah Hendrickson – Ski Jumping
  • Ted Ligety – Alpine Skiing
  • Noelle Pikus-Pace – Skeleton
  • Amy Purdy – Paralympic Snowboarding
  • Kristi Yamaguchi – Figure Skating Legend & Team Co-Captain
  • Torin Yater-Wallace – Freeskiing

Suggested Tweets:

  • Cheer on newest #TeamKelloggs athletes @TedLigety and @SCHendrickson as they look toward #Sochi2014 bit.ly/11x88KO #TeamUSA
  • Meet #TeamKelloggs athletes and follow them on their journey to #Sochi2014 bit.ly/11x88KO
  • Welcome @TedLigety and @SCHendrickson to #TeamKelloggs. From #greatstarts come great things #TeamUSA

Kellogg Company and USOC Relationship Continues
Dating back to 1976, Kellogg Company has a long history of helping athletes start the day off right through its support of the United States Olympic Committee. Looking forward, Kellogg is proud to support the U.S. Olympic and Paralympic Teams for the 2014 and 2016 Games, as well as Team USA athletes at the 2015 Pan American and Parapan American Games. Kellogg's products are available to Team USA athletes at all U.S. Olympic Training Centers in Colorado Springs, Colo., Lake Placid, N.Y., and Chula Vista, Calif.

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks -  more than half of which are breakfasts - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

SOURCE Kellogg Company

For further information: Media Hotline, Kellogg Company, 269-961-3799, media.hotline@kellogg.com; or Teresa Chou, 312-240-2836, teresa.chou@krispr.com


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