Corporate & U.S. News
Pringles® And Star Wars™ Reveal Top Seven Fan-Generated Videos From "The Force For Fun" Promotion
One video will win $25,000 and a chance to be featured as Pringles national advertisement
May 7, 2013
BATTLE CREEK, Mich., May 7, 2013 /PRNewswire/ -- Until now, the will of the Force has sought to bring balance to the universe, and with Pringles® in the picture, the Force has a new mission – to deliver snackable fun. As part of the Pringles® and Star Wars™ "The Force For Fun" promotion, more than a thousand fan-generated video ideas were crowdsourced through Tongal.com and narrowed down to seven final videos competing for a grand prize of $25,000 and the chance to be featured as a Pringles® national advertisement.
The filmmakers behind the seven videos are David Brashear, Erik Beck and Justin Johnson, Ryan O'Rourke and John Griese, Colin Duffy and Matt Sklar, Jared Hedges and Dave Cain, Brooke Dooley, Jordan Allen and Luke Rocheleau, and Steven Houser. Each spot was required to merge the iconic Pringles snack brand with the Star Wars universe and characters. The 30- and 60-second videos are available online now at www.YouTube.com/Pringles. The winning video will be selected by representatives from Lucasfilm and Pringles.
"Pringles and Star Wars fans are clearly passionate about the same interests – fun times, tasty snacks, and galaxies far, far away," said Teresa Lindsey-Houston, Pringles Marketing Director. "We can't wait to see our fans' reaction to the winning 'The Force For Fun' video, which will be unveiled in June!"
Adding some pop to the snacking masses, Pringles and Star Wars appointed 10 die-hard fans to spread the word about the seven videos on their blogs and social channels where they will highlight exclusive behind-the-scenes content, interviews with the filmmakers and Lucasfilm representatives, as well as reader sweepstakes featuring Pringles product and Star Wars swag. Participating bloggers will be featured at www.YouTube.com/Pringles.
Visit www.YouTube.com/Pringles and www.Facebook.com/Pringles pages to check out the videos, watch interviews with the filmmakers and Lucasfilm representatives and join the conversation using #TheForceForFun. Stay tuned to Pringles YouTube and Facebook pages for the announcement of the winning video at the end of June.
- Click to Tweet: 7 filmmakers vie for a chance to have their #TheForceForFun video featured as a national @Pringles commercial
- Click to Tweet: Visit Youtube.com/Pringles to watch videos set in a galaxy far, far away and join the conversation using #TheForceForFun
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks - more than half of which are breakfast - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.
Tongal is a social content development platform that helps global businesses connect with global creativity. Tongal's unique Content Evolution process opens the creative door to loyal customers, fans, even employees -- creating immediate, relevant content by tapping their (frequently, great) ideas, then pushing the very best of these forward to the talented folks who can translate the vision into living color. http://www.tongal.com.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company's activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.
Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © 2013 Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.
 For official "The Force for Fun" video contest rules, please visit http://tongal.com/TheForceforFun/rules.
SOURCE Kellogg Company
For further information: Trent Stafford, Krispr Communications, 312-297-6967, firstname.lastname@example.org; Media Hotline, Kellogg Company, 269-961-3799, email@example.com