Kellogg Company Announces Leadership Changes To North American Business
Paul Norman Appointed President, North America
Craig Bahner Joins Company as President, U.S. Morning Foods

BATTLE CREEK, Mich., April 29, 2015 /PRNewswire/ -- Kellogg Company (NYSE: K) today announced two leadership changes to help drive future growth in its North American business.  Paul Norman has been named President of Kellogg North America, reporting directly to Chairman and CEO, John Bryant. The company also announced that Craig Bahner will join Kellogg as President, U.S. Morning Foods, reporting to Norman.

"The combination of Paul's successful track record and extensive experience, including leading our U.S. Morning Foods and our international businesses, positions him as the ideal leader for the North America region," said Bryant. "His recent work to establish the new Global Category teams while leading U.S. Morning Foods for the past several months, make this the right time for Paul take the lead for North America."

Norman will be responsible for managing a portfolio of businesses within the region, including U.S. Morning Foods, U.S. Snacks, U.S. Frozen Foods, U.S. Specialty Channels and Canada. Norman most recently served as Kellogg's Chief Growth Officer and led the U.S. Morning Foods business on an interim basis. 

Kellogg also announced that Craig Bahner will join the organization as President, U.S. Morning Foods. Craig was previously Chief Marketing Officer at Wendy's, where he was responsible for all brand building, marketing and culinary innovation efforts for the company's flagship brand. Prior to that, he enjoyed a career spanning 20 years at Procter & Gamble, where he held a variety of key leadership positions. 

"With more than two decades of demonstrated experience working in general management and functional marketing leadership roles, I'm confident Craig will help return our U.S. Morning Foods business to sustainable growth," said Norman, who will work closely with Bahner to ensure a smooth leadership transition for U.S. Morning Foods.

Paul Norman's appointment is effective immediately and Craig Bahner will join Kellogg on July 7, 2015.

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of approximately $14.6 billion, Kellogg is the world's leading cereal company; second largest producer of cookies and crackers; a leading producer of savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

Forward-Looking Statements Disclosure
This news release contains, or incorporates by reference, "forward-looking statements" with projections concerning, among other things, the Company's efficiency-and-effectiveness program (Project K), the integration of acquired businesses, the Company's strategy, and the Company's sales, earnings, margin, operating profit, costs and expenditures, interest expense, tax rate, capital expenditure, dividends, cash flow, debt reduction, share repurchases, costs, charges, rates of return, brand building, ROIC, working capital, growth, new products, innovation, cost reduction projects, workforce reductions, savings, and competitive pressures.  Forward-looking statements include predictions of future results or activities and may contain the words "expects," "believes," "should," "will," "anticipates," "projects," "estimates,"  "implies," "can," or words or phrases of similar meaning.

The Company's actual results or activities may differ materially from these predictions.  The Company's future results could also be affected by a variety of factors, including the ability to implement Project K as planned, whether the expected amount of costs associated with Project K will differ from forecasts, whether the Company will be able to realize the anticipated benefits from Project K in the amounts and times expected, the ability to realize the anticipated benefits and synergies from business acquisitions in the amounts and at the times expected, the impact of competitive conditions; the effectiveness of pricing, advertising, and promotional programs; the success of innovation, renovation and new product introductions; the recoverability of the carrying value of goodwill and other intangibles; the success of productivity improvements and business transitions; commodity and energy prices; labor costs; disruptions or inefficiencies in supply chain; the availability of and interest rates on short-term and long-term financing; actual market performance of benefit plan trust investments; the levels of spending on systems initiatives, properties, business opportunities, integration of acquired businesses, and other general and administrative costs; changes in consumer behavior and preferences; the effect of U.S. and foreign economic conditions on items such as interest rates, statutory tax rates, currency conversion and availability; legal and regulatory factors including changes in food safety, advertising and labeling laws and regulations; the ultimate impact of product recalls; business disruption or other losses from war, terrorist acts or political unrest; and other items. 

Forward-looking statements speak only as of the date they were made, and the Company undertakes no obligation to update them publicly.

SOURCE Kellogg Company

For further information: Analyst Contact: Simon Burton, CFA: (269) 961-6636; Media Contact: Kris Charles (USA): (269) 961-3799