Kellogg's® Nutri-Grain® Gives Away 1 Million Bars To Teachers Across America
Whatever School Looks Like, the Brand Wants Teachers to Know It's 'Got Your Back' With Bins of Bars

BATTLE CREEK, Mich., Oct. 13, 2020 /PRNewswire/ -- The drawer, the cabinet, the station, the bin. Whatever shape it takes, it's a constant in classrooms: the spot where teachers keep snacks for any student who needs one, for any reason at all. School is taking many shapes this year too, but one constant remains: a teacher's belief that it's not just about what they do in the front of the class – it's about having their students' backs. Now it's time Nutri-Grain® had theirs – that's why Nutri-Grain is giving away 1 million bars to teachers across America.

Teachers dig deep into their own pockets to provide well-stocked classrooms and care packages that set their students up for success. While 60% of teachers spend an average of $300 annually on snacks for their students,1 this year Nutri-Grain is doing what it can to alleviate some of that burden with "Got Your Back" bins full of Nutri-Grain bars for teachers to provide to their students. 

"Teachers have their students' backs, and now our 'Got Your Back' bins have theirs," said Sarah Reinecke, Senior Marketing Director. "With a mix of in-person, hybrid and virtual classrooms and online learning, teachers' jobs are even more challenging. A bin of Nutri-Grain bars for K-12 teachers to offer in the classroom or share in a care package is just one way we can support our educators."

While supplies last, when teachers apply for a free bin, they're eligible to receive more than 400 whole grain, real fruit Nutri-Grain bars and a special "Got Your Back" blue bin. This stockpile of snacks helps teachers support their students wherever they are this school year.

Nutri-Grain is also partnering with actor Mekhi Phifer, whose mother taught for more than 25 years at a Harlem elementary school, to celebrate and thank teachers across the country. "Teaching is certainly a bit tougher this year, but I know millions of teachers are working hard to raise the bar," said Phifer. "Nutri-Grain recognizes these new challenges and provides a great way for teachers to continue what they do best — making a difference in a kid's day, every day."

Starting Tuesday, Oct. 13, current K-12 teachers nationwide can sign up to receive a "Got Your Back" bin filled with Nutri-Grain bars via Kellogg's Family Rewards: KFR.com/GotYourBackBin. A limited number of bins can be claimed each day while supplies last. Each entrant will also be entered to win one of four $300 gift cards to cover the costs of any additional snacks and supplies they need.    

Nutri-Grain bars are available in the snack aisle of grocery stores nationwide. For more information visit NutriGrain.com.

Terms & Conditions
Abbreviated Terms & Conditions. Internet Access Required. Begins 10/13/20 and ends 10/16/20 or when all available Rewards have been claimed. Open to legal residents of US & DC, 18+ and are a current K-12 teacher at a public, charter, private or parochial school located in the 50 US & DC, and a registered member of the Kellogg's Family Rewards® program. Subject to complete terms and conditions at https://www.kelloggsfamilyrewards.com/content/dam/kfr/pdfs/nutri-grain-terms-and-conditions.pdf. Void where prohibited. Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016. ®, ™, © 2020 Kellogg NA Co.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.


1 No Kid Hungry Survey, August 2017

 

SOURCE Kellogg Company

For further information: Kellogg's Media Hotline, (269) 961-3799, media.hotline@kellogg.com; Weber Shandwick: Caroline Christie, (312) 988-2439, cchristie@webershandwick.com