U.S. Brand News

Tony the Tiger Helps ‘Tweens and Dads Let their Gr-r-reat Out

Dancing, Talking Tony debuts with TV Start Alfonso Ribeiro

Frosted Flakes and Tony the Tiger have always stood for greatness and know there's greatness in each of us. According to a new survey, however, kids heading back to school this year may need an extra push to share their greatness.

Ninety percent of tweens think they're great, yet 40 percent often hold back on expressing what makes them great, according to a new survey commissioned by Frosted Flakes.  Half of dads say they believe this holding back often keeps their tweens from having fun.

That's why Kellogg's has teamed up with actor, hostand dancer Alfonso Ribeiro to launch the "Let Your Gr-r-reat Out" program, giving dads and tweens the extra boost they need to be true to themselves and proudly share with the world what makes them gr-r-reat.

"Greatness isn't something you need to learn or earn – it already exists inside each and every one of us," said Ribeiro. "Made a new friend at school? That's greatness. Had the guts to try a new move on the dance floor or bang out a tune on the piano? That's greatness. Everybody has it, but not everybody recognizes it. That's why I'm partnering with Frosted Flakes and Tony the Tiger – to help dads and tweens appreciate and exude that greatness that they tend to be shy about."

As part of the "Let Your Gr-r-reat Out" program, Kellogg's is also unveiling an even greater “real-life” Tony the Tiger. He's the same cat he always has been, just with some new tricks and a new sense of his own greatness.  He's a Tony that can not only walk, run and dance, but also talk, sing and share his message directly with fans. This amazing version of Tony was brought to life with the help of Jim Henson’s Creature Shop and features advance animatronic technology to help Tony “let his gr-r-reat” out like never before.