News Releases/Statements

KELLOGG INTRODUCES NEW POP-TARTS SNAK-STIX® FLAVORS

Nov 4, 2002

Battle Creek, MI, November 4, 2002 - - Just as the fall school term swings in to full gear, Kellogg (NYSE: K) introduces three new exciting Kellogg's® Pop-Tarts Snak-Stix® flavors: Cookies & Creme, Caramel Chocolate and Double Chocolate. Now in supermarkets nation-wide, the new flavors give kids and teens more ways to enjoy the great Kellogg's® Pop-Tarts taste they've come to love in the morning as a delicious after-school snack.

The launch of these tasty flavors coincides with the 2002 Top Ten American Idols Live! Tour. Pop-Tarts Snak-Stix is the proud sponsor of the 30-city arena tour, which began on October 8, 2002 and runs through November 20, 2002, starring the top 10 finalists from FOX's summer hit television show, American Idol: Search for a Superstar.

These, portable break-apart sticks are now available in: Cookies & Creme, a dark chocolate dough with vanilla icing and a creamy vanilla filling; Caramel Chocolate, a chocolate dough with chocolate icing and a delicious caramel filling; and Double Chocolate, a chocolate dough with chocolate icing and a rich chocolate filling. All three flavors feature fun icing drizzles on top.

Pop-Tarts Snak-Stix is the perfect snack solution for on-the-go kids and teens. Their fun, portable packaging makes them an easy treat to grab before after-school activities or part-time jobs, and with six stix per pack, they're perfect for sharing with friends.

"Today's kids are often as busy as adults, always running from one activity to another, " says Mark Baynes, Vice President Marketing, Morning Foods Division. "With Pop-Tarts Snak-Stix parents can be sure their kids take a quick break from their busy day and enjoy a delicious snack to rejuvenate them before moving on to their next activity."

Pop-Tarts Snak-Stix® are currently available nationally in packages of six for a suggested retail price of $1.99. For more information on Pop-Tarts Snak-Stix, please visit www.kelloggs.com

For more information:

Hill & Knowlton
Kimberly Lutes
212-885-0649

With 2001 sales of about $8 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, piecrusts and ice cream cones. The company's brands include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, Nutri-Grain®, Special K®, Rice Krispies®, Murray®, Austin®, Morningstar Farms®, Famous Amos®, Carr's®, Plantation®, Ready Crust® and Kashi®. Kellogg products are manufactured in 19 countries and marketed in more than 160 countries around the world. For more information, visit Kellogg's Web site at www.kelloggs.com or Keebler's Web site at www.keebler.com



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