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Kellogg's® Frosted Mini-Wheats® Cereal and Mom's Homeroom on MSN Help Moms Get Ready for Back-To-School Time

Mom's Homeroom Web site provides advice for moms by moms

Aug 13, 2009

BATTLE CREEK, Mich., Aug. 13 /PRNewswire/ -- The new school year is on the horizon, and moms are looking for ways to help their kids do well next year. In fact, 26 percent of the 34 million moms going online this year are looking for parenting resources(1). That's why Kellogg's(®) Frosted Mini-Wheats(®) and MSN.com have created Mom's Homeroom, a dynamic online education resource that's built on the experiences of real moms. Moms can connect by visiting: momshomeroom.msn.com.

"Having all the right tools is essential for learning, like knowing what your child's learning style is so you know how to help them study," said Victoria Tierney, elementary school teacher and a Mom's Homeroom mom. "I also know that kids need to be ready to learn, and starting the day with a wholesome breakfast is a great way to start."

Ranked among the top 20 Web sites for parenting and family advice(2), MSN Mom's Homeroom gives moms an opportunity to connect with each other, find quick, useful

ideas or dive deep into topics such as learning styles, memory and retention, classroom attentiveness, and giving back, all of which are vital to kids' success at school.

Mom's Homeroom, which is updated twice a month and influenced by users' interests, includes unscripted videos, articles and discussion boards geared toward helping parents find helpful and time-tested ways to help kids succeed in school. Like Bianca in Lawrenceville, Ga., who shared her steps to success with memory and retention: first focus on nutrition, and then prioritize studying and other activities, finally reviewing the day with her kids by asking what they learned and how they liked it. "It's doing wonders for their confidence and success," said Bianca.

"Frosted Mini-Wheats is committed to connecting moms with resources, and each other, to help their kids do their best in school," said Anne-Marie Suarez-Davis, mother of two and director of mom brands at Kellogg Company. "Parents carry a wealth of knowledge and experience and it's exciting to help them share it with one another, while connecting them with the resources they're looking for."

The Homeroom Moms

In addition to visitor tips and contributions, MSN Mom's Homeroom features four real moms with different areas of expertise, including elementary education, home schooling, child psychiatry and nutrition.

The four moms featured on Mom's Homeroom come from diverse backgrounds but have one thing in common: a desire to help their kids achieve personal academic success. Each mom provides her view on a variety of topics in unscripted videos, while avidly participating in user-generated online conversations.

Victoria Tierney

Victoria is a third-grade teacher and single mom of four. She was voted Teacher of the Year in 2007 by her elementary school and recognized as a mentor-teacher for the past four years.

Alba Sharpnack

Alba, once a marketing coordinator for an international architecture company, has chosen to home-school her two children in an effort to keep her family close and experience all life has to offer together. Alba is also active on Facebook.

Claire Grove, M.D.

Claire is a mother of two and is a board-certified obstetrician and gynecologist who operates a practice that concentrates on preventive and wellness medicine. She is also a member of the American Society for Nutrition and an avid runner. Claire is active on Twitter and Facebook.

Jillian Glass, M.D.

Jillian is a mother of two and is certified in child and adolescent psychiatry and board-certified in psychiatry and neurology. For the past nine years she has counseled parents and children on ways to overcome academic difficulties, learning disabilities and emotional and social disorders.

The MSN moms have been creating unscripted videos that share their perspectives on topics like reading and attentiveness. They also actively participate in chats to answer visitors' questions through moderated discussion boards.

The site offers a rich library of articles and tools from Scholastic and Encarta, which provide further information and activities for parents to help their kids succeed in school. And, moms are in charge. The thoughts and opinions expressed on the discussion boards help drive content and the direction of the site.

To learn more and get involved in the conversation at Mom's Homeroom visit momshomeroom.msn.com.

About Kellogg Company

With 2008 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company's brands include Kellogg's(®), Keebler(®), Pop-Tarts(®), Eggo(®), Cheez-It(®), All-Bran(®), Mini-Wheats(® )Nutri-Grain(®), Rice Krispies(®), Special K(®), Chips Deluxe(®), Famous Amos(®), Sandies(®), Bear Naked(®), Kashi(®), MorningStar Farms(®), Gardenburger(®) and Stretch Island(®). Kellogg products are manufactured in 19 countries and marketed in more than 180 countries. For more information, visit www.kelloggcompany.com. Kellogg Company's Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at www.kelloggcompany.com/CR. For information on Kellogg Company's commitment to nutrition, visit www.kelloggsnutrition.com.

(1) Moms Online: More Influential than Ever, Debra Aho Williamson, June 2009.

(2) Comscore

SOURCE Kellogg Company

SOURCE: Kellogg Company

Web site: http://www.kelloggcompany.com/


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