U.S. Brand News

MorningStar Farms® and Chef Richard Blais Suggest There's More to Grill Than Beef This Summer

With summer grilling season underway, there’s never been more appetite for meatless alternatives on the summer grill, with 75 percent of Americans being open to eating veggie foods and one-third actively striving to reduce eating meat altogether*. That’s why, this grilling season MorningStar Farms® is teaming up with famous chef, restaurateur, cookbook author and television personality Richard Blais to flip the burger game on its head, by encouraging everyone to expand their palate and taste the veggie burger difference for themselves.

On July 26, Blais and MorningStar Farms will host a ‘Backyard Veg Out’ event for media and their guests in New York City. Backyards are where the grilling magic happens and Richard will be doing just that – cooking up new and exciting recipe creations using America’s number one veggie burger brand**, MorningStar Farms, and sharing tips for grilling the perfect veggie patty. Blais’ recipes feature toppings and flavor combinations that take veggie burgers to the next level.

Richard Blais’ Four MorningStar Farms Recipes:

  • Pita Burger
    • MorningStar Farms® Grillers® Original Burger served with herbed yogurt, cucumbers, watermelon and feta cheese inside a pita shell
  • Island Burger
    • MorningStar Farms® Spicy Black Bean and Grillers® Original Burgers served with grilled pineapple, dressed cabbage and barbecue sauce on a Hawaiian roll
  • Romesco Burger
    • Sliced MorningStar Farms® Spicy Black Bean Burger served on top of a romesco spread, topped with cilantro and seasoned romaine lettuce
  • Tandoor Burger
    • MorningStar Farms® Grillers® Original Burger topped with yogurt mixed with tandoori spices, spinach infused with garam masala and eggplant, served on garlic naan bread

“As a chef, I get joy out of creating new flavor experiences and veggie burgers offer up a whole new taste experience,” said Chef Richard Blais. “MorningStar Farms makes it easy, with veggie burgers that pack in all the flavor and fun that grillers expect at their summer cookouts.”

Blais is known for his unconventional and creative approach to cooking, and his latest creations bring out the unmatched taste and versatility of MorningStar Farms veggie burgers, proving that they can be just as enticing as a traditional meat burger.

MorningStar Farms is also hitting the road in key markets nationwide with a summer grilling veggie burger bar tour. The tour menu features mouth-watering interpretations of two of America’s best-selling and appetizing veggie burgers: MorningStar Farms® Spicy Black Bean and MorningStar Farms® Grillers® Original Burger. Including appearances in Boston, New York and Houston, the summer-long tour will give everyone the chance to taste America’s top veggie burgers for themselves.

For more information on MorningStar Farms and the full veggie burger product line, visit morningstarfarms.com or follow along via Facebook, Twitter, Instagram, Pinterest and YouTube by using #MorningStarFarms.

 

MorningStar Farms Pita Burger, Tandoor Burger, Romesco Burger, and Island Burger