Rice Krispies Celebrates 75th Anniversary with a Snap! Crackle! Pop!
Jun 3, 2003
Rice Krispies Celebrates 75th Anniversary with a Snap! Crackle! Pop!

Kellogg Launches Jammin' Jingle Contest in Nashville
Battle Creek, MI -

America's newest young singing talent will be discovered with the first-ever Rice Krispies Jammin' Jingle Contest running from June through September 2003. The contest, created to celebrate Rice Krispies 75th anniversary, will be launched at a special "Casting Call" event on June 7 in Nashville at the Country Music Association's annual Fan Fair.

At Fan Fair, kids aged 4-12 will have the opportunity to appear with Snap! Crackle! Pop! and perform the latest Rice Krispies jingle. Fan Fair's aspiring performers will be eligible to enter the national contest and win the Jammin' Jingle Contest's grand prize: a VIP trip to the annual Country Music Association Awards on November 5, 2003 in Nashville.

Following the launch in Nashville, Kellogg will host Jammin' Jingle events across the country including Detroit, Los Angeles, New York, Orlando and San Francisco. Rice Krispies fans can also enter the contest by following directions on Rice Krispies cereal boxes or by logging on to www.ricekrispies.com.

"Rice Krispies has been a constant on breakfast tables for 75 years, and the Snap! Crackle! Pop! characters are a part of all of our childhoods," said Rick Murray, senior director of strategic marketing for the Country Music Association. "We're very excited to be a part of this contest, and we're all looking forward to discovering some great new talent."

Kellogg's Rice Krispies was born in 1928. From the start it was known as "The Talking Cereal" because of the distinctive reaction it had in milk\-the famous "snap, crackle and pop" sounds. Snap! Crackle! Pop! started appearing on cereal packages in the 1930s. But the highly recognizable trio is most famous for its jingles, and by the 1960s they were singing frequently on television. In addition to Snap! Crackle! Pop!, parents may remember the casts of "The Monkees" and "The Partridge Family" performing Rice Krispies jingles. The Jammin' Jingle Contest continues the Rice Krispies musical tradition by giving kids a chance to join Snap! Crackle! Pop! as Kellogg's newest jingle-singing stars.

With 2002 sales of $8.3 billion, Kellogg Company (NYSE:K) is the world's leading producer of cereal and a leading manufacturer of convenience foods such as cereal bars, frozen waffles, toaster pastries, cookies and crackers. The company also produces natural and vegetarian foods. Founded in 1906 and dedicated to providing nutritious and tasty foods, Kellogg has manufacturing facilities in 19 countries and sells its products in more than 180 countries. Kellogg brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Nutri-Grain, Cheez-It, Morningstar Farms and Kashi. For more information, visit Kellogg's Web site at www.kelloggs.com.