Kellogg Launches New Pop-Tarts Yogurt Blasts
May 20, 2003
Kellogg Launches New Pop-Tarts Yogurt Blasts

BATTLE CREEK, Mich. - Nearly two billion are eaten each year and they have been described as an American "pop icon." This summer and for the first time in two years, Kellogg's Pop-Tarts is introducing a permanent addition, the first-ever yogurt filled variety, to its current 28 flavors.

Pop-Tarts Yogurt Blasts pastries feature alternating stripes of real fruit with yogurt filling inside a toastable, vanilla-flavored crust. Available in strawberry and blueberry, this newest version is topped with frosting that coordinates with the yogurt filling color.

"Pop-Tarts revolutionized the breakfast industry and continue to thrive as Kellogg's top-selling brand by continually adapting to America's changing tastes," said Mark Baynes, vice president marketing, Morning Foods Division. "Kids and adults alike count yogurt as one of their favorite foods, making this addition a natural step in Pop-Tart's evolution."

In June, Pop-Tarts Yogurt Blasts will be available nationwide for a suggested retail price of $2.09 per eight-count box.

Pop-Tarts first popped on the scene in 1964 as a great-tasting breakfast alternative for busy families and quickly became a slice of popular culture. Scores of celebrities, from Kate Spade to Christina Aguilera, have unabashedly professed their love for Pop-Tarts. In 2001, the number of Pop-Tarts sold could have stretched across the United States (San Francisco to New York) 52 times, or halfway to the moon!

With 2002 sales of $8.3 billion, Kellogg Company (NYSE:K) is the world's leading producer of cereal and a leading manufacturer of convenience foods such as cereal bars, frozen waffles, toaster pastries, cookies and crackers. The company also produces natural and vegetarian foods. Founded in 1906 and dedicated to providing nutritious and tasty foods, Kellogg has manufacturing facilities in 19 countries and sells its products in more than 180 countries. Kellogg brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Nutri-Grain, Cheez-It, Morning Star Farms, and Kashi. For more information, visit Kellogg's Web site at www.kelloggs.com.

Editor's Note: If you want to experience the newest "blast" or are one of the rare few who have never tried Pop-Tarts, please let us know and we'll gladly send you a sample of the New Pop-Tarts Yogurt Blasts.

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