Pop-Tarts Offer American Idol Fans Exclusive Opportunity
May 7, 2003
Pop-Tarts Offer American Idol Fans Exclusive Opportunity

poptarts.com Provides First Chance to Pre-purchase Tour Tickets
BATTLE CREEK, Mich. - Pop-Tarts toaster pastries give American Idol fans access to this summer's hottest ticket. With the upcoming American Idols Live! tour expected to sell-out, Kellogg Company announced today an exclusive opportunity for fans to buy tour tickets early through www.poptarts.com. The Pop-Tarts Web site is the first chance for consumers to pre-purchase tickets for the 39-city live tour.

Beginning May 14, American Idol fans - even Simon himself - can log onto www.poptarts.com, enter a special password found on the site, and purchase up to four tickets per household for any of the concert dates.

"Last year's American Idols tour faced sold-out crowds and long ticket lines, which prevented many fans from seeing their favorite performers in concert," said Mark Baynes, vice president of marketing, Morning Foods Division. "As this year's presenting sponsor, Pop-Tarts, for a limited time, is providing a special opportunity for fans to pre-purchase tickets online before they are available to the general public."

With 2002 sales of $8.3 billion, Kellogg Company (NYSE:K) is the world's leading producer of cereal and a leading manufacturer of convenience foods such as cereal bars, frozen waffles, toaster pastries, cookies and crackers. The company also produces natural and vegetarian foods. Founded in 1906 and dedicated to providing nutritious and tasty foods, Kellogg has manufacturing facilities in 19 countries and sells its products in more than 180 countries. Kellogg brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Nutri-Grain, Cheez-It, Morning Star Farms, and Kashi. For more information, visit Kellogg's Web site at www.kelloggs.com.

19 Entertainment, founded by Simon Fuller, is the creator of "Pop Idol," the format that is currently in production in 18+ countries around the world - specifically in North America under the American Idol title. 19 is also known for many leading music artists, such as Annie Lennox, the Spice Girls, Kelly Clarkson, and S Club, whose activities encompass movies, TV, video/DVD, internet and commercial relationships - see www.19.co.uk.


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