Coast-to-coast tour takes Tony to New York City, Chicago and Los Angeles to team up with fans and Let Their Gr-r-reat Out with new Frosted Flakes flavor

Kellogg Company's venture capital fund makes first investment in U.S.-based superfood company

Five new crisps layered with flavor to shake up your snack routine

Rice Krispies "Treats 4 Toys" partnership with Toys for Tots and Instagram Star Misterkrisp helps give joy to children in need

Fans said it'd be gr-r-reat and Tony agreed