U.S. Brand News

How About Breakfast with a Glittering Disney Princess?

New Kellogg’s® Disney Princess cereal is bringing a bit of magic to breakfast tables across the country with  delicious strawberry flavored cereal hearts complete with princess marshmallows, and it and comes in collectable, sparkling packaging.

There are four collectable boxes, each featuring a different Disney princess: Belle, Jasmine, Rapunzel and Ariel.  Through an innovative printing process, these beloved hero’s come to life in vibrant on-package illustrations that shine with glittering highlights.

The process behind the sparkling effect on the box sounds complex as it comes from a material called “holographic metalized polyester.” The reaction for fans, however, will simply be delight as they celebrate their favorite Disney characters and enjoy a delicious breakfast.

“We really wanted to bring the magic of these characters to life,” said Cathy Schneck, vice president of Innovation for Kellogg’s Morning Foods.  “That meant putting a gleam in their eyes and glamorous sparkles on their dresses.”

The fun continues on the back of the box with more shining illustrations and fun, engaging activities.

And here’s a tip for parents: the cereal comes in large pieces that are easily handled by little fingers, making it ideal for on-the-go snacking. 

All four princesses will be available at grocery retailers nationwide beginning this month, but don’t wait too long, the sparkles are only available for a limited time.

 

New Kellogg's Disney Princess Cereal