U.S. Brand News

MorningStar Farms® Veggie Burger Bar Launches Nationwide Tour

As the fourth of July holiday comes to a close, grilling season kicks off in full force. To celebrate the summer season, MorningStar Farms is bringing America’s no.1* veggie burger brand to the masses, with the goal of encouraging everyone to taste the deliciousness of meat alternatives.

Featuring new MorningStar Farms veggie burger recipes and top-secret menu items, the tour will underscore that the flame-grilled taste of veg can be just as enticing as a traditional meat patty.

As the fourth of July holiday comes to a close, grilling season kicks off in full force. To celebrate the summer season, MorningStar Farms is bringing America’s no.1* veggie burger brand to the masses, with the goal of encouraging everyone to taste the deliciousness of meat alternatives.

Featuring new MorningStar Farms veggie burger recipes and top-secret menu items, the tour will underscore that the flame-grilled taste of veg can be just as enticing as a traditional meat patty.

The tour menu will feature mouth-watering interpretations of two of America’s best-selling and appetizing veggie burgers. MorningStar Farms® Spicy Black Bean, a burger with a spicy twist and MorningStar Farms® Grillers® Original Burger, a tasty favorite amongst summer grillers – are both up for grabs at the burger bar. To make your veggie burger experience even more enticing, during certain tour stops we will include local brewery pairings from some of the best brewers across the country. 

Commencing through Labor Day, the tour will make stops in 16 select markets, including appearances in Chicago (7/19 – 7/23), Boston (8/10 – 8/12) and New York (8/16 – 8/18). Be sure to use #MorningStarFarms when you stop by and snap a photo of your MorningStar Farms veggie burger experience for a chance to win premium giveaway items.

For more information on MorningStar Farms and the full veggie burger product line, visit morningstarfarms.com or follow along via Facebook, Twitter, Instagram, Pinterest and YouTube.

 

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*Source: MSF Spicy Black Bean, Nielsen xAOC Units Sold Cal Yr 2016