U.S. Brand News

Enjoy Pringles®, Rice Krispies Treats® and Cheez-It® During Your Next Ride Share
Snacks can now by enjoyed in your next ride share

Millennials are leading the snacking revolution, with a quarter of them snacking four or more times a day according to a recent study by Mintel*. With snack frequency increasing, snacks need to be more readily available and accessible.

Three iconic snacks, Pringles®, Rice Krispies Treats® and Cheez-It® can now be enjoyed the next time you order a ride share. Through a partnership with in-car service Cargo, Kellogg is offering riders in New York and Boston the chance to enjoy their favorite snacks on-the-go.

Cargo provides a center console full of popular snacks to ride shares for passengers to purchase via their mobile phones while in-route to their destination. Simply visit Cargo’s mobile website to buy your favorite snack while riding.

Be sure to munch on your favorite Kellogg’s snacks the next time you order a ride share in participating cities. For more information on Cargo, visit getcargo.today.

 

*Mintel, Top reason US consumers say they snack is to treat themselves, June, 13, 2017