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Hunger Doesn't Take a Holiday
Kellogg North America President Paul Norman at Gleaners Food Bank in Detroit

“I hate snow days.”

We regularly hear this from school administrators and teachers, and not just because it means missed time in the classroom. It also means empty bellies for many of their kids who depend on school breakfast and lunch.

This Sunday, May 28, is World Hunger Day − an important moment to reflect on what more we can do to help the 1 in 9 people around the world that, according to the U.N., don’t know where their next meal may come from or if they will eat at all that day.

And as May comes to an end, I can’t help but think about another challenge on the horizon for many kids, especially here in the U.S. − summer break.

Most of us have fond memories of time off school for the summer with friends and family. But that’s not the case for many children who don’t have the benefit of school breakfasts and lunch programs and risk enduring extended lengths of time without proper nutrition to support their growing minds and bodies. Summer should be a time of exploration, play and fun, but children simply cannot thrive on an empty stomach.

At Kellogg, we know that hunger doesn’t take a holiday. That’s why we’re committed to fighting hunger year round and creating 3 billion Better Days for people around the world by the end of 2025, through our global signature cause Breakfasts for Better Days.

Since 2013, Kellogg has provided more than 1.9 billion servings of food to people in need. We’ve done so by providing to food banks on six continents. And because we know firsthand the power of breakfast, we also support programs that increase children’s access to this most important meal of the day in schools.

This summer, one of the ways we’re helping to address this hunger gap is through a donation to the annual Children’s Hospital Cereal Drive, organized by an incredible team of pediatric nurses here in our home state of Michigan and provided through Gleaners Community Food Bank in Detroit. These nurses see the devastating impact of malnutrition in children each and every day, but as one nurse told me, children’s eyes light up when they see a box of cereal, because it means they’ll have breakfast.

We’re also supporting a cereal drive in another of our Kellogg communities – Memphis, Tenn. –supported by Le Bonheur Children’s Hospital and the Mid-South Food Bank.

In total, we’ll provide nearly 650,000 servings of our cereal and cereal bars to both drives to help more kids get a better start to their day this summer.

Our company’s purpose is to nourish families so they can flourish and thrive. World Hunger Day is a humbling reminder that there is much more work to do to fight hunger and feed potential. We hope you’ll consider joining us in the fight. Please contact your local food bank to learn more about how you can help the kids that might be hungry in your own community.