Kellogg Says 'Thanks' to Loyal Consumers with New Family Rewards Program
Program Focuses on Family Fun by Allowing Consumers to Redeem Points Online for Variety of Prizes

BATTLE CREEK, Mich., July 18, 2012 /PRNewswire/ --


Loyalty is a two-way street. Consumers demonstrate loyalty and commitment to their favorite brands. And companies in turn provide benefits or rewards to continue earning their trust day in and day out. That is the driving force behind Kellogg's Family Rewards, Kellogg Company's new U.S. consumer-loyalty program.

"Kellogg's cereals, frozen foods and snacks can be found in more than 93 percent of all U.S. homes," said Larry Bruck, Kellogg senior vice president, Global Media and Marketing. "We are honored to be such a trusted brand and developed Kellogg's Family Rewards as our way of saying thanks to our consumers. It is a fun and easy way for families to earn rewards through each Kellogg product they purchase."

Starting this month, consumers can log onto a new website,, to register and enter unique codes found inside packages of their favorite Kellogg products sold in the U.S. Consumers then become eligible to earn a variety of rewards as well as a daily chance to win $200 free groceries. Program members can earn additional reward points and a chance to win prizes through special bonus offers on specially marked products.

"We are teaming up with several exceptional partners to offer some truly exciting rewards, including movie tickets, great toys and books, digital rewards such as music and eBooks, gift cards, sports equipment, along with coupons off Kellogg products," Bruck said. "The more codes families enter, the more rewards they can receive."

The Kellogg's Family Rewards website went live in June, and packaging containing codes are now on store shelves. The majority of Kellogg Company's products – cereals, frozen foods and snacks – are included in the program. Consumers can learn more about Kellogg's Family Rewards by visiting

About Kellogg Company
Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal, second largest producer of cookies and crackers and - through the May 2012 acquisition of the iconic Pringles® business - the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, our well-loved brands - produced in 18 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit

SOURCE Kellogg Company

For further information: Kellogg Media Hotline,, +1-269-961-3799