Corporate & U.S. News

BATTLE CREEK, Mich., Dec. 19, 2013 /PRNewswire/ -- With only 50 days until Team USA competes at the Sochi 2014 Olympic Winter Games, Kellogg's® announced today that Team Kellogg's™, a group of Olympic and Paralympic athletes and hopefuls, will be featured on specially-marked products, starting in late December. Following the success of the highly popular athlete boxes from the 2012 Olympic Games, Kellogg's is bringing them back for the Sochi Games with more featured products than ever before. Before they compete for the opportunity to inspire millions, the Team Kellogg's athletes will be the faces of a variety of Kellogg's brands on limited-edition boxes this winter.

The athletes will be featured along with the following brands:

• Gretchen Bleiler – Snowboarding – on packages of Nutri-Grain® and Corn Pops®
• Heath Calhoun – Paralympic Alpine Skiing – on packages of Corn Flakes®
• Jim Craig – Ice Hockey Legend – on packages of Corn Flakes and Raisin Bran®
• Meryl Davis and Charlie White – Ice Dancing – on packages of Crispix®
• Sarah Hendrickson –Ski Jumping – on packages of Frosted Flakes® and Froot Loops®
• Ted Ligety – Alpine Skiing – on packages of Corn Flakes and Frosted Mini-Wheats®
• Noelle Pikus-Pace – Skeleton – on packages of Rice Krispies® and Cocoa Krispies®
• Amy Purdy – Paralympic Snowboarding – on packages of Crunchy Nut®, Frosted Mini-Wheats, Smacks® and Smart Start®
• Kristi Yamaguchi – Figure Skating Legend – on packages of Crispix®, Frosted Mini-Wheats, Kellogg's Fiber Plus® and Eggo®
• Torin Yater-Wallace – Freeskiing – on packages of Pop-Tarts®, Apple Jacks® and Krave®

"Having eaten Kellogg's cereal since I was a kid, I'm very excited to be featured on boxes of Corn Flakes and Frosted Mini-Wheats this winter," said Ted Ligety, U.S. Olympic alpine skier. "I'm a big proponent of the importance of breakfast, and happy to team up with Kellogg's in support of that critical meal."

In addition to the front-of-pack images, all of the Team Kellogg's athletes will also be featured on the back of specially-themed packages for a wide variety of Kellogg's brands.

"We're thrilled to feature all of the Team Kellogg's athletes on packaging, as a majority of them compete for Team USA to make it to the Sochi Games," said Noel Geoffroy, Senior Vice President, Marketing & Innovation for Kellogg's U.S. Morning Foods. "Our athletes truly believe that from great starts come great things, and we're proud to showcase them as the face of our products."

Each of the athletes also will be helping provide breakfast as part of the "Give A Great Start" initative, which continues through the end of the Sochi 2014 Paralympic Winter Games. As part of the campaign, the athletes will show their support by tweeting out with #greatstarts, and encouraging consumers to do the same. For each tweet with that hashtag, Kellogg's will help provide breakfast for a child in need¹. For more information about Team Kellogg's, and the overall Kellogg's U.S. Olympic campaign, visit Kelloggs.com/teamusa.

Suggested Tweets:

• Click to Tweet: Team USA-themed @Kelloggs_US products featuring #TeamKelloggs athletes will hit shelves in December #TeamUSA #greatstarts
• Click to Tweet: #Sochi2014 is only 50 days away! Follow #TeamKelloggs on their journeys in Start Story videos: http://bit.ly/XFkyti #TeamUSA #greatstarts

Kellogg Company and USOC Relationship Continues
Dating back to 1976, Kellogg Company has a long history of helping athletes start the day off right through its support of the United States Olympic Committee. Looking forward, Kellogg is proud to support the U.S. Olympic and Paralympic Teams for the 2014 and 2016 Games, as well as Team USA athletes at the 2015 Pan American and Parapan American Games. Kellogg products are available to Team USA athletes at all U.S. Olympic Training Centers in Colorado Springs, Colo., Lake Placid, N.Y., and Chula Vista, Calif.

Kellogg Company "Breakfast For Better Days"
Kellogg's 'Give A Great Start' initiative is part of the company's Breakfasts for Better Days™ commitment to provide 1 billion servings of cereal and snacks – more than half of which are breakfast – to children and families in need around the world by the end of 2016.

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts on global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks - more than half of which are breakfasts - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

¹ For each "Great Start" consumers activate, Kellogg will provide $.27, up to $540,000, to Action for Healthy Kids to help increase participation in new or expanded school breakfast programs resulting in a projected 2 million additional breakfasts served if the maximum contribution is reached.

Image with caption: " U.S. Olympian Noelle Pikus-Pace, skeleton competitor and member of Team Kellogg's™, will be featured on Kellogg's® Rice Krispies® cereal boxes beginning in December." Image available at: http://photos.prnewswire.com/prnh/20131219/MM36084-a

Image with caption: "U.S. Olympic gold medalist alpine skier Ted Ligety, a member of Team Kellogg's™, will be displayed on limited-edition Team USA Corn Flakes®  boxes leading up to the Sochi 2014 Olympic Winter Games." Image available at: http://photos.prnewswire.com/prnh/20131219/MM36084-b

Image with caption: "Freeskier Torin Yater-Wallace, U.S. Olympic hopeful and member of Team Kellogg's™, will be featured on boxes of Kellogg's® Pop-Tarts® beginning in December." Image available at: http://photos.prnewswire.com/prnh/20131219/MM36084-c

SOURCE Kellogg Company