Bear Naked® Granola Hits The Slopes With U.S. Olympian Hannah Kearney And U.S. Olympic Hopeful Chas Guldemond, Challenging Winter Enthusiasts To #OneUpIt
Fans Can Score Sweet Gear by Sharing Winter Experiences Using #OneUpIt Hashtag

BATTLE CREEK, Mich., Jan. 13, 2014 /PRNewswire/ -- Starting January 20, Bear Naked® granola will inspire snow-lovers to elevate their winter adventures for a chance to score new gear. Teaming up with two professional athletes who wrote the book on taking tricks to the next level, U.S. Olympic gold medalist Hannah Kearney and 2014 U.S. Winter Olympic hopeful Chas Guldemond, the granola brand will issue four weekly #OneUpIt challenges on Facebook, Twitter and Instagram, inviting fans to share their epic experiences in hopes of landing some fresh swag.

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"With delicious flavors like Maple Pecan and Triple Berry Crunch, Bear Naked is already elevating the granola scene – so we wanted to partner with athletes who are doing the same in their sport," said Bear Naked marketing director John King. "We're excited to see how Hannah and Chas, who believe in the power of simple and recognizable ingredients, inspire our fans to share their awesome experiences."

As if free gear wasn't enough, Bear Naked also partnered with Recommended Media and the man behind extreme videos of the world's most insane rope swing and trike drifting, YouTube superstar Devin "Super Tramp" Graham. To provide inspiration to adventure-seekers everywhere, Graham worked with Chas and Hannah to "one up" their sports on a world-class level – check out footage on Bear Naked's YouTube page, Facebook page, Twitter and Instagram feeds.  

"Bear Naked's vision for this contest is sweet, and I'm stoked to work with them as they help create awesome winter experiences for everyone," said Graham. "Working with Chas and Hannah to One Up their sports was such a fun process and I can't wait to see how the snow-loving community responds."

How to Enter
Fans who want to get in on the contest can post pics and/or videos demonstrating how they elevate their winter experiences on their Twitter or Instagram feeds or Bear Naked's Facebook wall using the #OneUpIt hashtag. Each Monday from January 20 through February 16, Bear Naked will issue a new #OneUpIt challenge:

  • Week 1: "Stick the Landing" (Jan. 20 - 26) — Show Bear Naked how smooth, grand, or creative you can land something…anything.
  • Week 2: "Wicked 180" (Jan. 27 - Feb. 2) — Show Bear Naked a 180-degree turn of any kind. How, what, and where the turn is…that's up to you.
  • Week 3: "The Air Up There" (Feb. 3 - 9) — Yes, above you is air…so simply show Bear Naked how you make the most of it.
  • Week 4: "Make Your Mark" (Feb. 10 - 16) — Whether you're hitting your goal or leaving a badge, hey, it's your mark. Show Bear Naked how you make it.

For more details on Bear Naked granola and entering the challenge, visit or follow Bear Naked on Facebook, Twitter and Instagram. 

Meet Chas Guldemond – Snowboard (Slopestyle)
Chas, a Laconia, NH native, earned his place as one of the biggest names in snowboarding when he transformed slopestyle snowboarding and became the first rider to land a 1440 in a slopestyle competition. He won gold at the 2013 U.S. Grand Prix in Copper last January and was recently named to the 2014 US Snowboarding Slopestyle Pro Team.

"Bear Naked Fit and Protein are my go to snacks as I 'One Up' my winter playground and get amped for Sochi," said Guldemond.

Meet Hannah Kearney – Freestyle (Moguls)
Since first putting on skis at the age of two in her hometown of Norwich, VT, Hannah has competed in two Olympic Winter Games. At the 2010 Olympic Winter Games, she etched her name in history by winning an Olympic gold medal, and recently won the first World Cup event of the 2014 season in Ruka, Finland. Hannah enjoys Bear Naked Protein and Bear Naked Maple Pecan granola.

"Getting in gear for Sochi means I take my training to the next level," said Kearney. "It's cool to work with Bear Naked to inspire others to do the same."

Suggested Tweets

  • Click to Tweet: See how @HK_Ski & @ChasGuldemond #OneUpIt this winter at & share your epic winter experiences #LiveBearNaked
  • Click to Tweet: Calling snow lovers & powder hounds! Join @LiveBearNaked #OneUpIt challenge for a chance to win sweet gear!

Bear Naked #OneUpIt Challenge Abbreviated Rules
No Purchase Necessary. Void where prohibited. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age at time of entry. Contest starts 1/20/14 at 12:00:00 AM (CT) and ends 2/16/14 at 11:59:59 PM (CT). For complete Official Rules, go to Sponsor: Bear Naked, Inc., P.O. Box 8557, La Jolla, CA  92038. Contest is in no way sponsored, endorsed or administered by, or associated with, Facebook or Instagram.

About Bear Naked
Bear Naked offers a full line of granolas, ready to eat cereals and cookies featuring real ingredients you can see and recognize, like flavorful fruit, hearty nuts, nutrient-rich seeds and whole grains. Launched in 2002, the company is passionate about creating great-tasting foods everyone can enjoy, and is best known for its signature, soft-baked granola made from real whole grains and 100% pure and natural ingredients. Today, Bear Naked has evolved into a nationally-recognized consumer brand that is available in more than 10,000 retail stores across the U.S. For more information, visit

U.S. Olympic gold medalist and mogul skier Hannah Kearney poses with YouTube sensation Devin “Super Tramp” Graham during her Bear Naked® #OneUpIt video shoot at Wolf Creek Ski Area


U.S. Olympic gold medalist and mogul skier Hannah Kearney “Whacks-A-Mogul” during her Bear Naked® #OneUpIt video shoot at Wolf Creek Ski Area


U.S. Olympic gold medalist Hannah Kearney Fuels up with Bear Naked Granola.

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SOURCE Kellogg

For further information: Kate Manofsky, Krispr Communications, 312-616-1692,; Media Hotline, Kellogg Company, 269-961-3799,