Kellogg boosts U.S. cereal line-up with seven delicious, on-trend new offerings
Highlights include protein, sprouted grains, and gluten-free options

BATTLE CREEK, Mich., Nov. 19, 2014 /PRNewswire/ -- 


  • @Special_KUS debuts gluten-free cereal, cinnamon protein cereals; providing new options for people managing their weights
  • Kashi cereal offers the nutrition of 100% sprouted grains: wheat, brown rice, oats, barley, spelt and amaranth
  • New scoop for breakfast: Sweet and tart taste, fiber and antioxidants in new Kellogg's Raisin Bran with Cranberries

Kellogg Company announced today plans for seven new cereals from some of the company's most-beloved U.S. brands, reflecting what many of today's consumers are seeking in their breakfast choice: great taste, innovative ingredients, more protein, less sugar, and options that are gluten-free. 

New Product Details

For people looking for good sources of protein as they manage their weight, Special K® Protein Cinnamon Brown Sugar Crunch cereal provides a unique crunchy shape and 11 grams of protein with ½ cup skim milk. 

Special K Gluten Free cereal features delicious multi-grain flakes (corn, sorghum and rice) with a touch of brown sugar.  It is a delicious option for people who are managing their weight, while also providing a good source of fiber which people who are avoiding gluten may lack in their diets.

When a grain sprouts, it releases vital nutrients and enzymes.  New Kashi Sprouted Grains Multi-Grain organic cereal is made with 100-percent sprouted grains in its satisfying  whole grain flakes made with wheat, brown rice, oats, barley, spelt and amaranth. The cereal is USDA Certified Organic and Non-GMO Project Verified.

Now it's one scoop of raisins and one scoop of cranberries in new Kellogg's® Raisin Bran with Cranberries. The new cereal provides an excellent source of fiber and antioxidant vitamin E, along with a delicious tart and sweet flavor combination and crisp bran flakes.

Parents will love new Froot Loops® Bloopers cereal because it provides a good source of fiber, is made with whole grain, and has 10 grams of sugar per 28 g serving. It also has the fruity taste, and aroma that kids love.

Two new flavors from Bear Naked® Granola -- Sea Salt Caramel Apple and Coconut Almond Curry -- will awaken the senses and help fuel the most epic adventures.  They are great in a bowl with milk or straight from the bag as a snack.

These new cereals will begin arriving at grocery retailers in the fourth quarter of this year.  For more information on Kellogg Company brands and foods, visit

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days® initiative,  we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit or follow us on Twitter @KelloggCompany.

SOURCE Kellogg Company

For further information: Kellogg Company, 269-961-3799,