Corporate & U.S. News

BATTLE CREEK, Mich., Jan. 21, 2015 /PRNewswire/ -- In a bold move that will change the way you look at a jar of peanut butter, one of America's toastiest breakfast pastries is upping the ante on taste with the introduction of Frosted PB&J Strawberry Pop-Tarts®. Now available at retailers nationwide, the new flavor is made with real creamy peanut butter and strawberry jelly-flavored filling inside a pastry crust topped with sweet frosting and sprinkles, putting a Crazy Good spin on the classic peanut butter and jelly combination.

"When we decided to release a beloved flavor duo like PB&J, we knew our trend-setting teen fans would have the best ideas to celebrate," says Aleta Chase, director of marketing for Pop-Tarts. "So starting January 21, we want to hear teens' ideas for how we should welcome the newest addition to our Pop-Tarts family during our epic PB&J Day party on April 2."

By teaming up with popular teen social media influencers, Pop-Tarts is issuing #PBJDayGoneNuttyContest challenges on Vine, Twitter and Instagram, inviting teens to share how they would want to celebrate the flavors' arrival. From PB&J-filled cannons to a PB&J dunk tank, no idea is too large or too crazy (good). The brand will choose the best ideas to bring to life in an epic PB&J Day celebration on April 2—National Peanut Butter and Jelly Day.  

HOW TO ENTER:
Starting January 21, fans can follow the #PBJDayGoneNuttyContest hashtag to see what's up from some of their favorite social media stars and submit their own ideas for the PB&J Day celebration. Teens can also head to PopTartsCrazyGood.com for more info on the new PB&J Pop-Tarts, or to YouTube.com/kelloggspoptarts to watch the latest LOL-worthy ad featuring PB&J's on-screen debut.

Suggested Tweets

• Click to Tweet: PB&J Strawberry Pop-Tarts flavor is a Crazy Good spin on a classic combo! Tell @PopTarts411 how you'd celebrate w/ #PBJDayGoneNuttyContest
• Click to Tweet: Calling all PB&J lovers! Share ur Crazy Good celebration ideas for a chance to see your idea come to life #PBJDayGoneNuttyContest

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days® initiative,  we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube  and on Social K.

KELLOGG'S^® POP-TARTS^® PB&J DAY CELEBRATION CONTEST
Abbreviated Rules. No Purchase Necessary. Begins on 1/21/15 at 12:00:00 AM (ET) and ends on 3/3/15 at 11:59:59 PM (ET). Open only to legal residents of the fifty (50) United States and District of Columbia who are 13 - 17 years of age. Minor entrants must get a parent or legal guardian's permission to participate. See Official Rules at PopTartsCrazyGood.com for additional eligibility restrictions, prize descriptions / restrictions and complete details. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI  49016.

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SOURCE Kellogg Company