Kellogg Employees Rally to 'Fight Hunger. Spark Change'
Company partnering with Walmart to fight hunger in communities across U.S., will donate minimum of 1.5 million meals

BATTLE CREEK, Mich., April 15, 2015 /PRNewswire/ --

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  • Fight hunger, spark change w/Kellogg products from Walmart #betterdays #WeSparkChange
  • 1 in 5 US kids face hunger. You can spark change w/Kellogg products from Walmart #WeSparkChange
  • Join Kellogg & Walmart as we fight hunger, spark change #WeSparkChange

Hunger and food insecurity affects 1 in 6 Americans1. That means our neighbors – maybe even our friends or family – aren't sure where their next meal may come from. But together with Walmart, Kellogg employees across the U.S. are rallying to fight hunger and spark change – and are encouraging people in their communities to join them in making a difference.

Earlier this month, Walmart launched its "Fight Hunger. Spark Change" initiative, inviting companies like Kellogg with hunger relief as their signature cause to participate.

Shoppers can contribute to hunger relief one Kellogg product at a time, through a special in-store promotion at the retailer through May 3. For every purchase of specially-marked Kellogg's foods – including Kellogg's Special K®, Frosted Flakes®, Froot Loops®, Apple Jacks®, Corn Pops®, Pop-Tarts®, Rice Krispies Treats®, Pringles®, Kellogg's® Fruit Snacks and Keebler® Ready Crust – the company will donate the monetary equivalent of one meal ($0.10) to Feeding America, up to 17 million meals in total2.

And Kellogg employees are joining in the cause as well. Employees will contribute to food drives organized by the company at many Kellogg U.S. locations during the week of April 13. By purchasing designated Kellogg's products from Walmart and then donating those products to a Kellogg food drive, employees are essentially making two donations in one. All food collected at Kellogg food drives will benefit Feeding America food banks in the local communities where Kellogg employees live and work.

"At Kellogg, our global signature cause, Breakfasts for Better Days™ provides food – particularly breakfast – to those who need it most," said Kris Charles, Vice President, Global Communications and Philanthropy, Kellogg Company. "We are proud to partner with Walmart in this significant, nationwide hunger relief effort – one of the largest to date. And because donations will benefit communities where the food is purchased, we know we're helping our own neighbors with this critical need."

Kellogg has made hunger relief its global signature cause through the company's Breakfasts for Better Days™ philanthropic initiative – organizing food drives, sponsoring school breakfast programs and making donations to food banks, across the country and around the world.

Through Breakfasts for Better Days, Kellogg Company and the Kellogg Company Fund have pledged to provide 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. In the first two years of this program, Kellogg has donated more than 900 million servings of cereal and snacks in support of hunger relief. Donations made through the "Fight Hunger. Spark Change" program will support the company's Breakfasts for Better Days goal.

"We believe in the power of breakfast to feed better days and better lives," said Charles. "Together, we can spark change for millions of Americans facing hunger each and every day."

Walmart's "Fight Hunger. Spark Change." campaign is a nationwide initiative in partnership with leading food companies, including Kellogg, Campbell's, ConAgra Foods, General Mills, Kraft and Unilever. The goal is to help Feeding America secure 75 million meals for its food banks across the county.

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more, visit or follow us on Twitter @KelloggCompany, YouTube and on Social K.


1 USDA/Economic Research Service -

2 1 item = 1 meal. For each purchase of specially marked Kellogg's items from April 6 to May 3, 2015, Kellogg's will donate the monetary equivalent of 1 meal ($0.10) to Feeding America®.  Kellogg's guarantees a minimum donation of 1.5 million meals.  Maximum donation: 17 million meals.  $1 helps provide 10 meals secured by Feeding America on behalf of local member food banks.  Visit for details.


SOURCE Kellogg Company

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