Special K® Teams Up With Cooking Host And YouTube Star Laura Vitale To Help Women Up Their Nutrient Game
Kellogg's® survey finds that the majority of women agree eating nutrient-rich foods makes them feel good, yet 76 percent think it can be confusing to determine what nutrients they need and how to get them

BATTLE CREEK, Mich., July 15, 2015 /PRNewswire/ -- Amid shifting health-and-food trends, one detail remains constant – the essential role nutrients play in helping us feel our best. Although their importance is undeniable, how to get them and in what amounts often is less clear.

Special K® Eat Special, Feel Special Fact Sheet

In a new survey of women ages 18-34, Special K set out to get to the bottom of this confusion, finding the majority agree that eating nutrient-rich foods makes them feel good physically (84 percent) and mentally (78 percent), yet 76 percent think it can be confusing to determine what nutrients they need, in what amounts and what foods they should eat to get them. 

Special K believes that the key to feeling good – and ultimately feeling special – is eating good food that is good for you. In partnership with cooking host and YouTube star Laura Vitale, they are helping women eat special to feel special, shedding light on the vital nutrients women want – fiber, whole grains, folic acid and vitamin D, among others – and showing how easy it can be to get them by adding simple food "swap-ins" throughout the day, like a bowl of Special K Red Berries and milk at breakfast.

Starting the day with a bowl of Special K Red Berries and milk helps women take the guesswork out of positive nutrition, providing a convenient, nutritionally rich breakfast option that gives them the fiber, whole grains, folic acid and vitamin D they want, without skimping on taste. 

"I live by the rule that you don't have to sacrifice taste or convenience for positive nutrition," said Vitale. "I'm excited to partner with Special K to show women how easy it can be to eat special and feel special by adding a few nutrient-rich – and delicious – foods to their meals."  

Vitale shares her tips for upping her nutrient game:

  • Rise and Shine: A bowl of Special K Red Berries and milk is a great option for time-crunched mornings. In less than a minute, you can make a nutritionally rich breakfast that not only provides fiber, whole grains, folic acid and vitamin D, but also tastes great. 
  • Fill Up on Nutrients: Meals should always be filling and satisfying. For extra nutrition, I love adding cooked chickpeas and avocado to my salad for a good dose of protein and healthy fats. Not to mention, it keeps the hangry away!
  • Color Your Plate: Adding a variety of colors to your meal is not only visually appealing, but it fuels your body with lots of fiber and vitamins. Serve a spinach salad with steaks, instead of mashed potatoes, or put veggie-rich salsa on grilled chicken, instead of a creamy sauce.

To learn more about how to eat special to feel special, and to see more results from Special K's survey, visit www.specialk.com/en_us/eat-special-feel-special.html.

Suggested Tweets:

  • Click to tweet: @SpecialKUS teams up with @Lauraskitchen to help women up their nutrient game.
  • Click to tweet: 78% of women say it can be confusing to determine what nutrients they need, how to get them. @SpecialKUS & @Lauraskitchen are here to help.   
  • Click to tweet: 33% of women think it takes a lot of effort to get recom'd amounts of key nutrients. @SpecialKUS & @LaurasKitchen show how easy it can be.

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better DaysTM initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

About Laura Vitale
Laura Vitale, host of Cooking Channel's 'Simply Laura,' started her culinary journey after moving to the United States from Italy at the age of twelve. As a teenager, she developed her love for cooking from her Italian grandmother, learning many classic Italian recipes over the phone. In 2010 Laura launched the hugely popular web series 'Laura in the Kitchen' which quickly became a hit and now boasts an audience of several million.

About the Survey
Kellogg's partnered with 72Point to conduct a national survey of 1,000 women between the ages of 18 and 34. The survey was fielded June 26-29, 2015.

Kellogg's® Special K®

Photo - http://photos.prnewswire.com/prnh/20150714/236812-INFO
Logo - http://photos.prnewswire.com/prnh/20150714/236921LOGO


SOURCE Kellogg Company

For further information: Shawn Jackson, shawn.jackson@krispr.com, 312-240-2925; Kellogg Company Media Hotline, media.hotline@kellogg.com, 269-961-3799