New Pop-Tarts® Mashed Up With Crazy Good™ Soda Pop Flavors
A&W™ Root Beer and Crush™ Orange get a toaster pastry makeover

BATTLE CREEK, Mich., April 25, 2016 /PRNewswire/ -- Pop-Tarts® has been making mornings Crazy Good™ with fun flavors for years. Now, one of America's toastiest pastries is taking tastes a step further by introducing its first varieties mashed-up with soda pop flavors – Pop-Tarts, inspired by iconic A&W™ Root Beer and Crush™ Orange.

Frosted A&W™ Root Beer Pop-Tarts

"We're always trying to surprise our fans with flavors they'll love," said Angela Gusse, director of marketing for Pop-Tarts. "Pop-Tarts and soda pop is a fun, new flavor combination – the Frosted A&W Root Beer and Frosted Crush Orange varieties are so different from our fruity and dessert-type tarts, and this is our first beverage-inspired flavor. We're excited to welcome them to our Pop-Tarts family!"

Available at retailers nationwide in May 2016, new Pop-Tarts Frosted A&W Root Beer are bubbling with root beer-flavored filling, wrapped inside a golden crust, and are topped with sweet white frosting and brown, red and orange crunchlets. Pop-Tarts Frosted Crush Orange citrus-flavored filling will tingle your taste buds with its sweet white frosting and orange string icing.

Frosted Crush™ Orange Pop-Tarts

Want to have a Soda-Mazing summer with Pop-Tarts? Follow @PopTarts411 on Twitter and Instagram, and check out and for more information on the new flavors and other exciting announcements.

Pop-Tarts® Soda-Mazing


Suggested Tweets

  • Click to Tweet: New @PopTarts411 + soda pop mash-ups are here! Crush Orange and A&W Root Beer – get your hands on the soda-mazing flavors now!
  • Click to Tweet: What's bigger than the sushi burger? NEW @PopTarts411 Crush Orange and A&W Root Beer mashed up flavors!

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of $13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better DaysTM global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit or follow us on Twitter @KelloggCompany, YouTube and on Social K.

About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit For our latest news and updates, follow us at or

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SOURCE Kellogg Company

For further information: Shawn Jackson,, 312-240-2925, or Kellogg Company Media Hotline,, 269-961-3799