Cheez-It® & Pringles® To Reward Fans With The Chance To Suit-Up With Magic Johnson & Charles Barkley In The 2017 Celebrity Crunch Classic Basketball Game
Five Lucky Winners to Play in 2nd Annual Celebrity Basketball Game

BATTLE CREEK, Mich., Jan. 30, 2017 /PRNewswire/ -- Cheez-It® and Pringles® are helping hoop-heads pack even more play in this college basketball season with the 2nd Annual Celebrity Crunch Classic Sweepstakeis in March. Basketball and snacking fans alike can enter for a chance to win a once-in-a-lifetime basketball experience to play with two legends of the game. The Celebrity Crunch Classic will feature a star-studded lineup with basketball icons Earvin "Magic" Johnson and Charles Barkley facing off as coaches of the two teams going head to head.

"There's nothing better than throwing down some Cheez-It and Pringles while my favorite team is throwing down some dunks," said Barkley. "I'm pumped to be working with Cheez-It and Pringles snacks and look forward to putting a beat down on Magic in the Celebrity Crunch Classic– it's going to be awesome."

Five (5) lucky Grand Prize sweepstakes winners will have the opportunity to play in the game with national and local sports, entertainment, media and lifestyle personalities. The game will take place at Chaparral High School in Scottsdale, Ariz., on April 2.

Fans can enter the sweepstakes by visiting or tweeting with #CrunchClassicEntry, which is open through March 3. In addition, 200 First Prize winners will receive Cheez-It and Pringles products and gear to help them up their snacking game.

For more information on the Celebrity Crunch Classic or to learn how to claim free tickets to attend the game, please visit   

About Kellogg Company 
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of $13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better Daysä global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit or follow us on Twitter @KelloggCompany, YouTube and on Social K

i No Purchase Necessary to Enter or Win. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry. Grand Prize Sweepstakes starts at 12:00:00 PM (ET) on 1/4/17 and ends at 11:59:59 AM (ET) 3/3/17; First Prize Weekly Sweepstakes starts 12:00:00 PM (ET) on 1/4/17 and ends at 11:59:59 AM (ET) on 10/11/17. For entry methods, prize details, odds of winning and complete Official Rules, go to Subject to complete Official Rules. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI  49016.

®,™, © 2016 Kellogg NA Co.


SOURCE Kellogg Company

For further information: Bill Theis, 312-233-1203,, Kellogg's Media Hotline: 269-961-3799,