Taraji P. Henson Joins Special K To Rally Women To Stop Questioning What They Eat
New Special K survey reveals women spend 61 minutes second-guessing their food choices - every day

BATTLE CREEK, Mich., Aug. 14, 2017 /PRNewswire/ -- Most women admit to questioning what they should or shouldn't eat, but it's surprising to know just how much time they spend doing so. In fact, new research1 commissioned by Special K shows 90 percent of women in the United States question or doubt their food and spend 61 minutes second-guessing their choices – every day.

  • That's an hour trying to decide what you "should" eat, regretting what you eat, wondering if a bad choice was "worth it," or figuring out how to balance an "indulgence"
  • It's 15 days a year spent feeling uncertain about your food choices – more time than most Americans receive as paid vacation
  • And, 51 percent wish they didn't think about food as much as they do

Taraji P. Henson teams up with Kellogg's Special K to rally women to eat with confidence and stop second-guessing their food choices

Special K is on a mission to change that, and has teamed up with Oscar-nominated actress Taraji P. Henson to rally women to ditch the doubt, feel good about their food choices and #OwnIt.

"It's a problem because questioning your food is limiting you from living your life at full strength," said Henson. "As women, we need all the strength we can get. In fact, being strong is as important as being happy. That's why Special K is rallying women to ditch their food doubt."

Henson will appear in New York's Times Square today in front of an oversized clock-inspired installation. For 1 hour and 1 minute, the clock will show examples of how real women second-guess their food choices every day. Then, at 1:01 p.m., Henson will take the stage to share her own food doubts, and how she is able to ditch that doubt with Special K.

Rich with visibly wholesome, delicious ingredients, with Special K women don't have to think twice about their food. For example, the study also shows: 

  • 77 percent of women feel more confident in their food when they know what it's made with – from breakfast to snacks to eating-on-the-go Special K is made with purposefully chosen ingredients like berries, nuts and whole grains
  • 32 percent of women, or nearly 1 in 3, hesitate over, question, or regret their food because of its nutritional value – but Special K delivers various key nutrients like fiber, iron, folic acid and vitamins A, C and D
  • Women are more confident in food options that have less calories (31 percent) and offer a good source of protein (38 percent). Most servings of Special K cereals with ½ cup of skim milk are less than 200 calories, while Special K Protein products provide 7 grams to 15 grams of protein

To join Henson and Special K in taking back every second and eating with confidence, tag Special K on Instagram, Facebook and Twitter using #OwnIt today for the chance to have your social content displayed on the Times Square clock in real-time.

About Kellogg Company                                                                                                          
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we're a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

1 Kellogg's commissioned a 15-minute online survey among 4,000 women and men aged 21 -55. They were asked questions on food, and specifically what makes them hesitate, question or regret food. The margin of error for this sample is +/- 1.54 percent at the 95 percent confidence level. The survey was fielded in June 2017.


Taraji P. Henson teams up with Kellogg's Special K to rally women to eat with confidence and stop second-guessing their food choices

Kellogg's Special K sheds light on new survey revealing that women spend 61 minutes every day second-guessing their food choices in New York's Times Square

Kellogg's Special K Red Berries cereal

SOURCE Kellogg Company

For further information: Media Hotline: Kellogg Company, 269-961-3799, Media.hotline@kellogg.com or Carly Paull-Baird, 312-240-1572, Carly.Paull-Baird@krispr.com