SQIRL In LA Is Open For Brinner
For the first-time ever, Kellogg's® and SQIRL team up with Chef Jessica Koslow to create an unexpected breakfast for dinner menu

BATTLE CREEK, Mich., Sept. 12, 2017 /PRNewswire/ -- Research shows nearly one in three people enjoy eating their favorite cereal outside of breakfast. With the rising trend of extending breakfast from morning to any time of day, Kellogg's® is bringing the ultimate brinner concept to SQIRL, one of Los Angeles' most coveted brunch restaurants.

For the first time ever, SQIRL opens its doors for a Kellogg’s-inspired breakfast for dinner menu.

For the first time ever, SQIRL will open for dinner. What's on the menu?  America's favorite breakfast staple – cereal, but with a unique twist to tantalize your taste buds.

Chef Koslow will incorporate her favorite Kellogg's cereals into a specially-curated menu for the experience, including a cereal-fied version of her coveted Ricotta Toast finished with Rice Krispies® and topped with limited-edition cereal jams.

"I was so excited when Kellogg's challenged me to stir up my favorite cereals into dinner recipes," Koslow said. "Cereal is such a versatile ingredient that can work for both sweet and savory dishes. Breakfast is the best meal of the day—why not have it all the time?"

SQIRL opened in 2011 and has been a brunch hit ever since. It's been described as "Instagram come to life" and being at the "forefront of a new American breakfast revolution."

"We're thrilled to partner with SQIRL to help everyone up their creativity by reinventing cereal for dinner," said Aleta Chase, marketing director at Kellogg's. "Kellogg's is always encouraging foodies everywhere to reimagine what a bowl of cereal can be. With this partnership, cereal pushes creative limits in the bowl and beyond."

Join us Sept. 21-23 at SQIRL (720 N. Virgil Ave. #4, Los Angeles) from 7-10:30 p.m. to try the dishes yourself. Can't make it? Visit Kellogg's Pinterest page to try more culinary-inspired combinations in your own kitchen.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands—Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more—that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; the second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we're a company with heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, Youtube and on our Social K corporate blog.


Kellogg's Logo (PRNewsfoto/Kellogg Company)

SOURCE Kellogg Company

For further information: Media Hotline: Kellogg Company, 269.961.3799, Media.hotline@kellogg.com; Media Contact, Ti'Ara Brown, 312.240.2674, TiAra.Brown@krispr.com