Magic Johnson And Shaquille O'Neal Go Head-to-Head Coaching In The 2018 Celebrity Crunch Classic™
Cheez-It® and Pringles® are awarding five lucky winners with a chance to play in a legendary basketball game!

BATTLE CREEK, Mich., Feb. 27, 2018 /PRNewswire/ -- The Cheez-It and Pringles brands are turning basketball fans' dreams into reality with the third annual Celebrity Crunch Classic Sweepstakes. The Celebrity Crunch Classic Sweepstakes is a chance to play in a basketball game amongst celebrities in San Antonio on March 31, 2018. Basketball legends Magic Johnson and Shaquille O'Neal will coach the two teams comprised of celebrities and the sweepstakes winners in the ultimate basketball showdown.

Cheez It and Pringles

As two teams go head-to-head, winners will play on either, "Team Cheez-It" coached by Magic Johnson or "Team Pringles" coached by Shaquille O'Neal, enabling fans to witness basketball royalty up close! As the lucky winners take to the court—assigned to one of the teams—they will be accompanied by actors, athletes and famous personalities including Jerry Ferrara, Joel McHale, Rachel DeMita, Brandon Roddy, Jonathan Clark, Chris Staples, Spice Adams and Allie LaForce with Daron Sutton as emcee. These stars play directly alongside the winning basketball fans, creating a truly all-star team.

"The Cheez-It and Pringles brands are so excited to reward snack and basketball enthusiasts at the Celebrity Crunch Classic," said Melissa Pawlowicz, Senior Director, Promotions, "It is an honor to be able to give back to fans with an incredible game-day experience."

The Celebrity Crunch Classic, with support from the National Association of Basketball Coaches, is now a successful enterprise in its third year, with two basketball icons returning to the court. Both Shaq and Magic have been involved previously, returning to coaching the Celebrity Crunch Classic they know and love. "Team Cheez-It is ready to bring on the magic! My team is on fire and ready to make some moves" said Magic Johnson. With the day set to be action-packed, the smack talk has only just started. "Team Pringles is in it to win it! Watch out Team Cheez-It, we will be bringing the house down," O'Neal said.

Similar to years prior, this game will be jam-packed with can't-miss moments. Famously, Coach Shaq joined his team as a player, leading towards victory as he snuck onto the court to fire up some three-pointers and closed out the game with a monstrous dunk!

To get a taste of the action local fans can come see the epic basketball showdown in person and cheer on their favorites. For those not able to get tickets locally, there are two easy ways to enter for a chance to win and play in the Celebrity Crunch Classic game. Visit for more information and vote for your favorite team or tweet using the hashtag #CrunchClassicEntry through March 2, 2018.

Terms and Conditions: 2018 Celebrity Crunch Classic Sweepstakes

No Purchase Necessary. Open to legal residents of 50 US & DC; 18+. Grand Prize Sweepstakes begins 12:00:00 PM (ET) on 12/18/17 & ends 11:59:59 AM (ET) on 3/2/18; First Prize Sweepstakes begins 12:00:00 PM (ET) on 12/18/17 and ends 11:59:59 AM (ET) on 10/31/18. Subject to complete Official Rules at Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI  49016.

About Kellogg Company 

At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we're a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit or and follow us on Twitter @KelloggCompanyYouTube and on our Social K corporate blog


SOURCE Kellogg Company

For further information: Renee Mailhiot,, 312-838-8301; or Kellogg's Media Hotline:, 269-961-3799