Corporate & U.S. News

Jonathan Van Ness Brings Out The Best In Everything - Even Pretzels: TV Personality Stars In Big Game Commercial For New Pop-Tarts® Pretzel
New Ad for Brand's Sweet & Salty Snacking Innovation Will be Followed by Twitter Livestream Promotion

BATTLE CREEK, Mich., Jan. 29, 2020 /PRNewswire/ -- Today, Pop-Tarts revealed how it 'fixed' the classic pretzel by releasing the brand's Big Game commercial. Starring TV personality and Pop-Tarts super fan, Jonathan Van Ness, the infomercial-themed spot introduces fans to the iconic brand's first-ever sweet and salty snacking innovation: Pop-Tarts Pretzel.

Courtesy of Pop-Tarts

The all-new 30-second commercial, titled "Pop-Tarts Pretzel JVN-fomercial," will air after the first half's two-minute warning during the second quarter on Sunday, February 2. Fans can get a 'first taste' by watching the full ad HERE.

In the ad, the makeover star morphs into an infomercial pitch person inviting fans who are "struggs to snack" to ditch boring pretzels and try all new sweet and salty Pop-Tarts Pretzel. Available in Chocolate and Cinnamon Sugar, the spot will entice fans to look down at their own plain, pretzel bowl during the Big Game and question why it isn't a Pop-Tarts Pretzel toaster pastry instead – and forever making them re-think plain, 'just salty,' pretzels and snacks.

"Pop-Tarts Pretzel is one of the biggest product innovations in our brand's history," said Phil Schaffer, senior director of marketing, Pop-Tarts. "While our fans have always enjoyed Pop-Tarts any time of day, since this is our first sweet & salty Pop-Tarts variety perfect for snacking moments we couldn't think of a better opportunity to unveil Pop-Tarts Pretzel than on one of the biggest snacking days of the year."

Pop-Tarts' creative agency, MRY, created the 30-second commercial, which features a high-energy infomercial theme – a natural fit to showcase how Pop-Tarts 'fixed' the classic pretzel with their exciting new flavor combination.

"What makes Pop-Tarts such a fan favorite is the ingenuity at the heart of the product," said James Wood, head of creative with MRY. "Infomercials are a tried-and-true format for launching new product innovations, so we wanted to create a self-aware infomercial that lived up to that ingenuity. Our priority was to work with a genuine, outspoken fan of Pop-Tarts, and Jonathan has more than proven his fan cred."

The spot airs during the game after the first half's two-minute warning, and immediately following, Pop-Tarts will extend the game day fun for fans with the "Pop-Tarts Pretzel Drop" –  a LIVE giveaway where fans following @PopTartsUS on Twitter have the chance to win a box of Pop-Tarts Pretzel accompanied by a variety of Pop-Tarts themed prizes. These include a Sequin Crop-Top like the one worn by Jonathan Van Ness in the advertisement, and Pop-Tarts apparel with nostalgic appeal like fanny packs, scrunchies and other branded gear.

Fans should follow @PopTartsUS on Twitter, tune in, and participate in the livestream for a chance to win. Rules and additional details can be found HERE.

"I've been the biggest Pop-Tarts fan since I was knee high to a pig's eye through when I was a high school and college football cheerleader – and now to be a part of the Pop-Tarts Big Game commercial debut can only be summed up in one word, 'gorgeous'!" said Jonathan Van Ness. "And others will be able to look as stunning as I did in the spot – Pop-Tarts created more totally amazing sequin crop tops for lucky fans to win. They'll definitely look like a snacc in it while they're enjoying a sweet and salty Pop-Tarts Pretzel."

For more information on the Big Game commercial and new products, follow Pop-Tarts on Facebook, Twitter and Instagram.

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit or


Courtesy of Pop-Tarts

Courtesy of Pop-Tarts (PRNewsfoto/Kellogg Company)

SOURCE Kellogg Company

For further information: Kellogg's Media Hotline, (269) 961-3799,; Weber Shandwick, Olivia Catuara, (312) 988-2156,

For all U.S. media inquiries:

Consumer Affairs Department:
visit us online

General inquiries:

More media contact information

Follow Us