Corporate & U.S. News

Incogmeato™ by MorningStar Farms® Launches National Giveaway and Partners with Postmates to Bring a One-Bite Challenge to the Doorsteps of Plant-Based Skeptics
The plant-based category leader1 is helping Denver and Dallas residents overcome their first-bite fears with samples of new Incogmeato™ Burgers brought right to their doors

BATTLE CREEK, Mich., Aug. 27, 2020 /PRNewswire/ -- To celebrate National Burger Day on Aug. 27, new Incogmeato by MorningStar Farms® is issuing a simple challenge to flexitarian eaters in Dallas and Denver, and Twitter users nationwide – give Incogmeato's™ plant-based burger just one bite.

Sixty percent of Americans want to eat more plant-based2 but hesitate due to fears it won't taste as good as meat. Incogmeato is here to reassure flexitarians that its line of plant-based burgers, brats, sausage and chik'n nuggets look, cook and taste just like the real thing. To make overcoming first bite fears easy, Incogmeato is launching a national giveaway on Twitter and partnering with Postmates to bring bite-sized samples right to peoples' doors.

Postmates Partnership
In-store sampling is all but gone, making it difficult for people to try before they buy. To solve this, Incogmeato is partnering exclusively with Postmates, a leader in enabling anyone to get nearly anything on-demand, to make taking that first bite easy by bringing free one-bite burgers straight to the doors of Dallas and Denver residents. Which leaves just one question, what are you waiting for Dallas and Denver? Afraid you might like it?

"Incogmeato is an exciting new plant-based brand that looks, cooks and tastes just like meat and is in stores now," said Sara Young, General Manager, Plant-Based Proteins at Kellogg Company. "We know people are curious about plant-based but may be nervous to try it for the first time, so we're partnering with Postmates to make overcoming those first bite fears easy with delicious bite-sized samples that are delivered right to their front doors for free."

For one day only on Aug. 27, Denver and Dallas residents within the on-demand delivery radius can get a bite-sized and fully cooked and dressed Incogmeato Burger brought right to their door by Postmates. To take up Incogmeato on their challenge, hungry diners can visit or download Postmates on iOS or Android and find the Incogmeato "store" and order their free slider.  One free sample per order will be available while supplies last starting at 11 a.m. and includes free delivery. In addition to the meaty first bite of Incogmeato, residents will also receive a coupon to purchase Incogmeato™ Burger Patties at local retailers, including Walmart, Kroger, Safeway and Albertson's.

"We are thrilled to partner with Incogmeato and take food sampling to the next level by delivering free sliders to customers' doors," said Dylan Abruscato, Senior Director of Brand Strategy at Postmates.

National Giveaway
For those outside of Denver and Dallas who also want to try their first bite, Incogmeato is hosting a one-day only product giveaway on Twitter, so that plant-based doubters nationwide can take their first bite of delicious Incogmeato Burgers. Simply visit the Incogmeato™ Twitter page and engage with their most recent tweet for the chance to win free product delivered directly to your door.

To learn more about Incogmeato by MorningStar Farms®, visit or follow the brand on social media @IncogmeatoUS on Instagram and Facebook, and @Incogmeato on Twitter

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit or

About Postmates
Postmates is a leader in enabling anyone to get nearly anything on-demand. The platform gives customers access to the most selection of merchants in the US with more than 600,000 restaurants and retailers available for delivery and pickup, many of which are exclusive to Postmates. A market leader in Los Angeles and markets across the southwest, Postmates covers 80% of US households, across all 50 states. Customers can get free delivery on all merchants by joining Postmates Unlimited, the industry's first subscription service. Learn more or start a delivery by downloading the app or visiting

1 Good Food Institute IPSOS October 2017, Veggie Effect Ca

2 Source: Kellogg Plant Protein DL (2020); The Cambridge Group

SOURCE Kellogg Company

For further information: Kellogg's Media Hotline,, Weber Shandwick, Gabby Deitsch,

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