Calling All Donut Lovers: Pop-Tarts® Launches New Donut Flavors Inspired by Two American Classics
New flavors including Frosted Boston Creme and Frosted Apple Fritter are coming to a store near you.

BATTLE CREEK, Mich., Dec. 8, 2021 /PRNewswire/ -- The only thing better than a box full of fresh donuts in the morning is the all-new Pop-Tarts® donut-inspired lineup, perfect for breakfast on-the-go anytime the donut craving strikes. Pop-Tarts® is releasing two new flavors that take inspiration from two American classics: Boston Creme Donuts and Apple Fritters. From the donut line to the toaster, each flavor features a flaky crust, icing, and a beloved donut-inspired filling.

Joining Pop-Tarts® lineup this December, these brand-new flavors are so delicious they'll have you thinking they're the real thing. Frosted Boston Creme Pop-Tarts® have a custard-flavored filling and are topped with chocolatey icing, and Frosted Apple Fritter Pop-Tarts® have an apple-flavored filling and are topped with white string icing to mimic the classic apple fritter style.

The Boston Creme and Apple Fritter Pop-Tarts® will be available at the end of December 2021 in an 8-count box for an SRP of $2.99 at retailers nationwide.

But the innovations don't stop there! These new flavors join Pop-Tarts® recently announced seasonal offerings:

  • Limited-edition Sugar Cookie Pop-Tarts®, a seasonal favorite featuring hilarious printed holiday "fails" designs, are currently on shelves and selling out fast.
  • The previously announced Eggo® Frosted Maple Syrup flavor Pop-Tarts® – a flaky, buttery-yellow crust, reminiscent of an Eggo® waffle, with a sweet, maple-flavored filling and white icing topped with a waffle-like grid pattern made from yellow-string icing – are now arriving in-stores, perfect for those holiday mornings where you can't decide between an Eggo® Waffle and your favorite Pop-Tarts®.

For more information and to stay in the know on all things Pop-Tarts, follow Pop-Tarts on Facebook, Twitter and Instagram.

About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2020 were approximately $13.8 billion, comprised principally of snacks and convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's® Better Days purpose platform, we're helping to end hunger and are committed to creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

SOURCE Kellogg Company

For further information: Kellogg's Media Hotline, (269) 961-3799, media.hotline@kellogg.com; Weber Shandwick, Keara Clacko, (312) 988-2163, KClacko@webershandwick.com