New Cheez-It® Puff'd® defies Cheezpectations™ with poppable form and melt-in-your-mouth snacking experience for a one-of-kind family snack

BATTLE CREEK, Mich., Jan. 20, 2022 /PRNewswire/ -- Cheez-It® is bringing families one-of-a-kind snacktime fun in a surprising new form. Introducing Cheez-It® Puff'd®: a craveable new puffy and airy snack made with 100% real cheese.

As the newest take on your favorite snack cracker, Cheez-It Puff'd starts with a cheesy, crunchy outside layer and transforms into a melt-in-your-mouth, indulgent taste for an absurdly uplifting snacking experience. Every Cheez-It Puff'd delivers a poppable, airy bite that is baked with 100% real cheese inside and out. 

The new collection is available in three varieties: 

  • Cheez-It® Puff'd® Double Cheese: These airy puffs pack an inside-and-out double punch of 100% real cheese.  
  • Cheez-It® Puff'd® White Cheddar: The authentic savory cheese flavor packed in an even more poppable form that keeps snackers coming back for more. 
  • Cheez-It® Puff'd® Scorchin' Hot Cheddar: The perfect balance of 100% real cheese and tongue-tingling scorchin' hot flavor for a fiery blaze in every bite.  

"Our Cheez-It Original crackers are a tried-and-true snacktime classic beloved by the whole family," said Erin Storm, senior marketing director of Cheez-It. "We know families are constantly seeking new ways to boost snacktime and afternoon fun, and Cheez-It Puff'd delivers just that. This puffy and airy Cheez-It transformation is the perfect way to unlock a surprisingly uplifting snacktime experience the whole family is sure to enjoy."

Be on the lookout for new Cheez-It Puff'd as it starts hitting snack aisles nationwide this February. Follow @CheezIt on your favorite social media platform to keep up with latest fun and food news.

About Kellogg Company   
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2020 were approximately $13.8 billion, comprised principally of snacks and convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's® Better Days purpose platform, we're helping to end hunger and are committed to creating Better Days for 3 billion people by the end of 2030. Visit or

SOURCE Kellogg Company

For further information: Kellogg's Media Hotline, (269) 961-3799,; Weber Shandwick, Grace Luepke, (312) 988-2023,