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Kellogg Canada Continues Support of School Breakfast Programs

I’ve been a proud board member of The Grocery Foundation since 2019 and I am always humbled by not only the incredible work the organization does, but also how Kellogg helps support the work and the people who benefit from it.

There are more than 3 million children in Canada living without guaranteed access to nutritious school meals and, according to the Breakfast Club of Canada, as many as 1 in 3 are at risk of going to school hungry. And, for indigenous communities, it jumps to a devastating 1 in 2. Furthermore, research from The Global FoodBanking Network, shows “moderate to severe food insecurity can cause debilitating or sometimes irreversible damage to the child’s physical and cognitive development.”

Those are sobering statistics that need to change, and I’m proud that Kellogg Canada can do something to help make that happen.

Kellogg has supported Grocery Foundation programs and events for years, including the organization’s Breakfast Voucher Program in partnership with Student Nutrition Ontario and the Breakfast Club of Canada. This program helps student nutrition programs throughout the country purchase healthy food for kids at a significant discount.

One other program that comes to mind is the organization’s Toonies for Tummies campaign, which Kellogg Canada has been a longstanding supporter of. This campaign provides access to healthy breakfasts and/or mid-morning meals to hungry school-aged children throughout Ontario and Western Canada in judgment-free environments. When shoppers are at checkout, they have the option to donate $2 to support these efforts, which ultimately benefit more than 5,000 school breakfast programs in Canada.

 At the end of this past March, I had the privilege to actively support Toonies for Tummies with almost 50 other retail and CPG leaders in an assembly-line set up to bag 720 meals that eventually made their way to a Catholic high school in Mississauga. It was an incredible experience and amazed me that within a few hours, we were able to work together to hopefully make a difference in the lives of so many students.  In the end, the overall campaign raised an inspiring $3.5 million in 2022, which is outstanding.