Corporate & U.S. News
Curated by five trendsetting Depop creators, each vintage apparel collection comes with a limited-edition Pop-Tarts x Depop Box featuring a random assortment of famous flavors
BATTLE CREEK, Mich., Sept. 22, 2022 /PRNewswire/ -- Pop-Tarts is taking its iconic flavors from edible to wearable in a new collaboration with fashion marketplace, Depop. United by the power of nostalgia and a crazy-good fanbase, the two brands are launching the official Pop-Tarts x Depop Collection featuring five unique, flavor-inspired collections. Each collection includes thrifted pieces hand-selected by Depop's most ingenious creators, drawing inspiration from a beloved Pop-Tarts flavor:
- Emma Rogue x Frosted Strawberry Pop-Tarts (@emmarogue)
- Grey & AJ x Frosted Brown Sugar Cinnamon Pop-Tarts ( @apr1lf00ls)
- Jake Fleming x Frosted Blueberry Pop-Tarts (@jakefleming)
- Kai McPhee x Frosted S'Mores Pop-Tarts (@vibinwkai)
- Amanda Quach x Frosted Cherry Pop-Tarts (@virghoe_xoxo)
From fruity and frosted to sweet and sprinkle-coated, the Pop-Tarts that inspired each collection are as famed as their collaborators. That means no matter which flavors fans love the most, fashion-and-food-lovers can now go all-in on their go-to Pop-Tarts through these one-of-a-kind looks.
The best part? Items from The Collection are size-inclusive, gender-inclusive and priced at just the cost of a box of Pop-Tarts – only $3.59 – making it accessible for any and all toaster-pastry-fashion fans. The flavor collections will be available on the official Pop-Tarts Shop on the Depop app and Depop.com.
Along with the apparel Collection, the brands created a limited-edition Pop-Tarts x Depop Box which for the first-time ever, will feature a random assortment of iconic Pop-Tarts flavors. The Box was inspired by the one-of-a-kind magic that happens when shopping for thrifted or vintage finds. Just like when browsing items on Depop's fashion marketplace, opening up a Pop-Tarts x Depop Box will lead you to an unexpected discovery – and you know it will be crazy good. These limited-edition boxes will be included with the purchase of any item from The Collection on the Pop-Tarts Shop as well as through a giveaway on the Pop-Tarts Instagram channel.
"This collaboration with Depop celebrates the creativity of our fans as well as our timeless Pop-Tarts flavors, which have served as delicious inspiration for so many imaginative minds," says Heidi Ray, Senior Director of Marketing, Portable Wholesome Snacks. "Through the Pop-Tarts x Depop Collection, this talented group of fashion-forward creators perfectly captured the essence of each Pop-Tarts flavor while staying true to their one-of-a-kind vibe, and we can't wait to see how our fans will style each piece from the collab."
"Depop has always engaged with the intersection of nostalgia and pop-culture, and our latest collaboration with Pop-Tarts fuses both together in a fun and unexpected way," says Depop's Brand Director, Steve Dool. "The curated vintage pieces our community gathered together for this collaboration with Pop-Tarts are a great entry point to showcase the excitement and discovery of thrifting of one-of-a-kind items on Depop."
The first three pieces from each flavor collection are now available on the Pop-Tarts Shop on Depop.com and within the app. Subsequently, throughout the week, each creator will drop their full flavor collection at 12pm ET / 9am PT:
- Friday, September 23 – Emma Rogue x Frosted Strawberry Collection
- Monday, September 26 – Grey & AJ x Frosted Brown Sugar Cinnamon Collection
- Tuesday, September 27 – Jake Fleming x Frosted Blueberry Collection
- Wednesday, September 28 – Kai McPhee x Frosted S'Mores Collection
- Thursday, September 29 – Amanda Quach x Frosted Cherry Collection
Plus, on Saturday, September 24 from 12-5pm ET, Emma Rogue's famous shop in New York City – Rogue – will be transformed into Frosted Strawberry Pop-Tarts Palace, where fans can discover her flavor-inspired collection in real life and enjoy free giveaways, ice cream, live airbrushing and pieces from emerging local NYC designers and tastemakers.
"Whenever I take a bite of Frosted Strawberry Pop-Tarts, I immediately get taken back to my childhood— memories of playing tag outside with my brother and running through the sprinkler on a Saturday morning," says Rogue. "I combined these memories of nostalgia with elements of red, white, and pink to curate an iconic 2000's strawberry-themed collection – and event – that oozes happiness and playfulness."
As part of this partnership, Pop-Tarts is giving a $10,000 financial grant to be invested in Depop's "Now Next" initiative that educates and inspires the next generation of sellers, particularly from underrepresented communities.
Depop is the community-powered fashion marketplace to buy and sell unique fashion, with over 30 million registered users in more than 150 countries. Depop is a place for anyone to discover and celebrate their style on their own terms, and to feel good about their fashion choices by extending the lives of millions of garments. The company was founded in 2011 and is headquartered in London with offices in Manchester, New York, Los Angeles and Sydney. Depop has approximately 400 employees dedicated to its mission of building the world's most diverse progressive home of fashion, that's kinder on the planet and kinder to people. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company. https://news.depop.com/
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2021 were nearly $14.2 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods and noodles. As part of our Kellogg's® Better Days ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com.
SOURCE Kellogg Company