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Fans can share their cheeziest holiday photos on Instagram for a chance to win the ultimate VIP holiday experience with the Backstreet Boys at Y100's Jingle Ball in Miami

BATTLE CREEK, Mich., Nov. 21, 2022 /PRNewswire/ -- When Americans take their holiday photos this year, Cheez-It® Snap'd is encouraging the nation to share their cheeziest snaps, just like its thin, crispy crackers, for the chance to win the most epic holiday snap backstage at Jingle Ball. Cheez-It Snap'd is partnering with iHeartRadio to send one lucky winner and a friend to this year's iHeartRadio Jingle Ball in Miami for the ultimate experience: fly to the event, attend the show VIP style, and get your holiday card snapped with the one and only Backstreet Boys.  

For a chance to win this V.I.Cheez experience at the Jingle Ball, all fans need to do is share their cheeziest holiday snaps, including throwback photos and festive attire, on Instagram and one winner will be randomly selected. Along with the most epic holiday backstage experience with the Backstreet Boys, Cheez-It Snap'd will cover the cost to print and send the winner's favorite holiday snap to their mailing list. 

"For generations, holiday cards have helped spread the holiday spirit to friends and family near and far," said Erin Storm, senior marketing director of Cheez-It. "As this timeless tradition has taken on a nostalgic cheezy twist, it is the perfect trend for our thin, crispy, baked with 100% real cheese crackers to join in and help bring out fans' cheezy side, and what better way to do it than at the holiday event of the year, the iHeartRadio Jingle Ball, with the Backstreet Boys?!"

To spread cheezy holiday cheer to even more families, Cheez-It Snap'd is unveiling a Cheezy Snaps Studio at all 11 iHeartRadio Jingle Ball tour stops, offering free holiday photo sessions. Featuring a charming 90's inspired backdrop and holiday photo props, the Cheezy Snaps Studio sets the stage for memorable holiday snaps that fans can share with all their friends and family.

"The holidays are meaningful times for us, especially this year after releasing our first Christmas album A Very Backstreet Christmas," said the Backstreet Boys. "So, spreading the joy this season with iHeartRadio and Cheez-It Snap'd is an exciting partnership, and we can't wait to celebrate the holiday with our fans."  

Starting Nov. 21 through Dec. 4, fans can enter for the chance to win by sharing their cheeziest holiday photo on Instagram with #CheezySnapsSweepsakes or by submitting their snap at For official rules, click here. Don't forget to follow @CheezIt on Instagram, Facebook, and TikTok and to share your cheeziest snaps this holiday season!

About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2021 were nearly $14.2 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's® Better Days ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit

About iHeartMedia 
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 90% of Americans every month. iHeart's broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit for more company information.

ABBREVIATED RULES: Enter for a chance to win your trip to hang out with the Backstreet Boys at Miami Jingle Ball, presented by Cheez-It Snap'd! No purchase necessary to enter or win. A purchase will not increase an entrant's chances of winning. Open to legal U.S. residents of the 50 United States and the District of Columbia, 18+ at the time of entry. Void where prohibited. Sweepstakes ends 12/4/2022. To enter, and for official rules, prize description and odds disclosure visit, Prizes provided by iHeartMedia + Entertainment, Inc.

SOURCE Kellogg Company

For further information: Kellogg's Media Hotline, (269) 961-3799,, or Weber Shandwick, Grace Luepke, (312) 988-2023,

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