More than half of the world’s population relies on rice as a primary source of nourishment.1
Rice production, unfortunately, accounts for an estimated 12% of total global methane emissions.2
Methane is a greenhouse gas (GHG) that is 20 times more potent than carbon dioxide.2
To help do something about this, we created KelloggInGrained™ – a five-year program that started in 2022, helping Lower Mississippi River Basin rice farmers reduce their climate impact. Much of the rice we use to make Kellogg’s Rice Krispies® and Kellogg’s Special K® cereals is from this area, so we want to ensure benefits to people and planet are “ingrained” in our foods.
It’s a natural fit with our broader Kellogg’s Better Days Promise, which aims to support 1 million farmers and workers and reduce scope 3 greenhouse gas emissions across our value chain by 15%, by the end of 2030.
Support for farmers from Kellogg – both financially ($2 million USD) and through training.
We will provide training opportunities in irrigation management, nutrient management and soil health to support farmers’ transition to new practices. Then, we’ll reward them financially for every ton of GHGs their new practices help reduce.
The first year of the program will be trial and error and will present its share of challenges. But we believe in the power of partnership and know that we need to test and learn before we can make progress in what works for farmers and makes an impact on the environment.
But don’t just take it from us – check out this blog authored by Meryl Kennedy, a rice farmer from Louisiana who is participating in InGrained™.