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VIDEO: InGrained making early inroads with Louisiana rice farmers

Rice is the star ingredient in some of Kellogg’s iconic foods, like Kellogg’s® Rice Krispies® cereal and Kellogg’s® Rice Krispies Treats®.

 But did you know that farming rice releases methane, a gas that’s 25 times more potent than carbon dioxide1, into the atmosphere? 

That’s why we’re excited about the early results of Kellogg’s InGrained™ program. This five-year partnership with Lower Mississippi River Basin rice farmers will implement climate-positive practices to help reduce their impact on the climate.

 During the pilot year of the program, farmers achieved a reduction of more than 1,600 metric tons of greenhouse gases2 - the equivalent of taking more than 345 gasoline-powered cars off the road for one year.3

Kellogg’s InGrained™ contributes to our Kellogg’s™ Better Days Promise to advance sustainable and equitable access to food, creating better days for 3 billion people by the end of 2030. This includes supporting 1 million farmers and reducing Scope 3 GHG emissions across our value chain by 15 percent by the end of 2030.

Meet some of the InGrained team members who are passionate about creating better days for both people and planet!







[1] Overview of Greenhouse Gases | US EPA 

[2] Measured in metric tonnes of carbon dioxide equivalent (CO2e) through increased carbon sequestration and abatement of GHGs including methane (CH4) and nitrous oxide (N2O)

[3] Greenhouse Gas Equivalencies Calculator | US EPA 

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