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Coming soon to your cereal and grain-based bars: more Vitamin D!

Let’s talk Vitamin D. 

 The roles of it in the body are numerous, yet Vitamin D is not naturally found in most foods.  


Our bodies use it to produce Vitamin D, yes. But it’s still not enough. In fact, 90% of Americans do not meet daily intake requirements of this important micronutrient.

 Kellogg saw an opportunity to help bridge the gap through food, so we petitioned the Food and Drug Administration (FDA) to allow for an increased amount of Vitamin D fortification in cereals and new levels for grain-based bars. 

 We’re happy to report that the FDA approved our petition.  

 This is great news for our food, because we were previously limited by regulatory changes that capped some of our cereal levels to just a “good source” of Vitamin D at 10% of daily values. Now, we can fortify all cereals to an “excellent source” of 20%.  

It is even better for grain-based bars, which can now be fortified to 10% daily value (they were previously prohibited from Vitamin D fortification at all). 

Fatty fish, egg yolks, and certain mushrooms are the core food sources of Vitamin D, but not everyone enjoys them, can afford them, or even has access to them. Therefore, we are finding ways to add Vitamin D to our foods, through both ingredients and fortification.

Increasing nutrients of need is part of Kellogg’s™ Better Days Promise to advance sustainable and equitable access to food, creating better days for 3 billion people by the end of 2030, including nourishing 1 billion people with our foods.

We’re confident that this updated regulation will contribute positively to public health. 

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