Social K

One of the ways we are achieving our Kellogg’s Better Days® Promise is by feeding 375 million people in need by the end of 2030. We do that in a variety of ways—from food donations to supporting children through feeding programs. Here are two recent examples of how our people are using breakfast to help us create #BetterDays for the communities we serve.

Serving up a Big Breakfast to a community in Western Australia

In Bunbury, a city a few hours south of Perth in Western Australia, Foodbank Bunbury—part of the Foodbank Australia network—has seen a 50% increase in households that need support over the last two years. 
 
As part of Kellogg Australia’s ongoing partnership with Foodbank Australia, employees came together for National Volunteer Week, preparing food donation packs that will support those who need it most and help ease the cost of living pressures. 
 

These donation packs were given to the Bunbury community where the team hosted a nourishing Big Breakfast to bring the community together and help tackle food insecurity. The CEO of Foodbank Western Australia and the mayor of Bunbury attended the event to show support of the initiative and help drive change in the city.

A Bright Start for kids in India

In 2019, Kellogg India launched Bright Start, a program which aims to tackling the pressing issue of morning hunger in India by making healthy and nutritious breakfast accessible to underprivileged children at designated “breakfast centers”.

Through the program, run in collaboration with NGO partners The Breakfast Revolution (under the Decimal Foundation) and Shri Satya Sai Annapoorna Trust, children from underserved communities receive a meal of fortified cereal and milk for at least three days a week when they attend Bright Start Centers. These centers—a mix of government and private schools, day care centers, and government child shelters—are spread across the Indian states of Maharashtra, Andhra Pradesh, and Karnataka.

Since its launch, the program has grown sixfold: from 1,500 children in Mumbai in the state of Maharashtra in 2019, to more than 9,000 children across three states today. As of 2021, the program has served 3 million meals across its centers. This remarkable progress is a testament to our continuous efforts towards providing nutritious breakfast to underprivileged children in India.