With several new cereals in the U.S. market, Kellogg’s is answering the call for what many of today’s consumers are seeking in their breakfasts: great taste, innovative ingredients, more protein and gluten-free options.

In his 34 years driving a tractor trailer for Kellogg, Alfred has gone 1.7 million miles without a single safety incident. He also maintains a record of being on-time and extremely efficient.

Through its Breakfasts for Better Days program, Kellogg employees united on World Food Day to collect nearly 130,000 pounds of food from events held in 30 countries.

A recent study by the Australian Breakfast Cereal Manufacturers Forum (ABCMF) sought to understand the last 30 years of breakfast cereal habits, and discovered several benefits to a cereal and milk breakfast.

Most of us take breakfast for granted - cereal, milk, out the door and we're ready for the day. The power of breakfast is amazing, but unfortunately not everyone has equal access.