Social K

In a fast-paced world, how do you decrease breakfast skipping while fostering connections between people?

In Japan, family breakfast habits are changing. More children, especially those from families facing financial challenges, are skipping breakfast. And more are eating alone because of their parents’ work schedules.

Understanding the physical and emotional support that breakfast programs can provide, Kellogg Japan created the Kellogg’s^® Every Day Breakfast Project, working with national “children’s café” networks—volunteer-led community centers that offer kids free or low-cost meals and place to socialize—and teacher networks to ensure students start their days fed and fulfilled.

Since its launch in April 2022, the project has expanded to 318 schools and 21 children’s cafés nationwide. By 2030, it will be available at 47 children’s cafés.

Watch the video to learn more about this program, and click here to see how we’re fulfilling our Kellogg’s Better Days Promise to feed 375 million people in need and nourish 1 billion people by the end of 2030.