For 25 years, Kellogg’s Breakfast Clubs in the United Kingdom have been there every morning for the thousands of children who rely on them. From equipment, staff and–obviously–food, the Breakfast Clubs ensure students can start the school day with a full tummy and a clear mind.
Many things have changed since the onset of the pandemic, but Kellogg wanted to better understand just how much it had affected those facing food insecurity in the UK. So, it commissioned new research to study hunger and how it’s impacting the need for breakfast clubs.
Overall, the study found there is an increase in hunger and food poverty among families:
Nearly four in 10 teachers claim to see children coming to school hungry every day.
Of 750 teachers surveyed, 37% have children in their class who have not had breakfast that morning.
63% claim this number has increased since 2022.
The research also polled 1,228 parents and found that 18% have children who don’t always eat breakfast because they are in too much of a rush to get out of the door or claim to buy something on the way to school.
Nearly one in 20 parents (4%) said they simply run out of food in the house by the end of the week.
Kellogg has a long-standing commitment to breakfast clubs, like the ones in the UK—they’re a key way we’re fulfilling our Kellogg’s Better Days® Promise commitment to feed 375 million people in need by the end of 2030. In many places in the world, these before-school programs provide students with a healthy breakfast, time to play with friends and, often, extra academic support so they arrive at school ready to learn. Overall, Kellogg supported breakfast clubs in 27 countries in 2022. Since 2015, we’ve reached more than 5 million children through feeding programs, including breakfast clubs.