Pop-Tarts® Brings Crazy Good™ Bands And Nutty New Flavors To Summertime
Demi Lovato, Owl City, Hot Chelle Rae, Austin Mahone and Bridgit Mendler Will Rock Three Cities with Free Concerts

BATTLE CREEK, Mich., May 30, 2013 /PRNewswire/ -- Pop-Tarts® toaster pastries is bringing Crazy Good™ Summer 2013 to teens nationwide by giving them exclusive access to their favorite music artists, including three free concerts beginning in Atlanta and in two additional, secret cities. The line-up includes some of today's hottest artists, produced by Live Nation Entertainment: Demi Lovato, Owl City, Hot Chelle Rae, Austin Mahone, Bridgit Mendler, Conor Maynard, Ryan Beatty and Chris Wallace. But who will play where? Stay tuned to find out.

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Crazy Good Summer Concerts
The second annual Crazy Good Summer tour will kick off on June 12, 2013 with a free concert by Hot Chelle Rae and EDM sensation Owl City at the Tabernacle in Atlanta, Ga. Fans (age 13 and older) can visit the Pop-Tarts Facebook page on Monday, June 3 at 10:00 a.m. EDT to RSVP to receive two concert tickets. But fans will have to hurry since there are a limited number of concert tickets available.

The crazy good times will continue all summer long as Pop-Tarts will announce two additional, free concerts in surprise cities in July and August. Followers can try their hand at guessing these secret locales by visiting the Pop-Tarts Facebook page, where hints are already being dropped.

"I can't wait to show my fans a crazy good time at the Pop-Tarts concert this summer," said lead singer, Adam Young of Owl City. "They're part of my go-to breakfast while I'm on the road."

Pop-Tarts Gone Nutty™
Pop-Tarts is delivering crazy good mornings, too, by introducing the most sought after flavors— Peanut Butter and Frosted Chocolate Peanut Butter. To spread the peanut buttery goodness, the Pop-Tarts toasting team is taking a cross-country road trip, stopping in 20 cities, including the surprise Crazy Good Summer concert cities. The team will pass out free concert tickets to shows in local areas, Crazy Good Summer premium items and of course samples of the new Pop-Tarts Gone Nutty! flavors — Peanut Butter and Frosted Chocolate Peanut Butter.

"Last summer was a huge success with our free concerts in Chicago and New York City, so we're expanding our Crazy Good Summer concert series and will be sharing our two new Pop-Tarts along the way." said Dick Podiak, director of marketing for Pop-Tarts. "We are excited to make this bigger and better for 2013 — making this a crazy good summer to remember."

More Crazy Good Summer Moments With Pop-Tarts
In partnership with Live Nation, Pop-Tarts will offer ongoing Facebook and Twitter sweepstakes giving super-fans a chance to catch a Crazy Good Summer, including:

  • - 100 weekly winners will receive Live Nation Concert Cash®
  • - Ongoing last-minute concert tickets to shows in their area
  • - Chance to win one of five grand prizes including an Ultimate Access Pass™ – four tickets to Live Nation concerts at participating Live Nation venues in the United States in 2014 — or a Rock Flight® where lucky winners and their guests will be flown to a 2014 Live Nation concert at a Live Nation venue in the U.S.
  • - Opportunities to win additional giveaway prizes hosted by popular teen publications by tweeting the #CrazyGoodSummer and #CrazyGoodPB hashtags

"We are thrilled to partner with Pop-Tarts to bring another Crazy Good Summer to fans," said Russell Wallach, President Live Nation Network. "Last year's program was immensely successful, and this year is even more exciting as we expand to more cities and artists."

Still want more? Check out the Pop-Tarts Facebook page for the chance to win prizes and learn how Pop-Tarts can make this summer crazy good: http://www.facebook.com/kelloggspoptarts.

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About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks - more than half of which are breakfast - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

About Demi Lovato
Since the age of fifteen, Demi Lovato has been a teen icon with chart-topping hit singles and continued success. In 2012, Lovato's single "Give Your Heart a Break" spent 32 weeks on the Hot 100 and reached #1 on the Billboard Pop Songs chart. Another single, "Skyscraper," debuted at #1 on the iTunes chart, #2 on the Billboard Hot Digital Singles chart, and #10 on the Billboard Hot 100. The two tracks account for over 3 million digital copies sold, and are both certified Platinum in the United States. Her fourth studio album, Demi, reached #1 on iTunes in over 50 countries since its recent debut on May 14, 2013. Fueling the meteoric release is her smash hit single, "Heart Attack," which is top 5 on the Top 40 airplay charts and quickly reached platinum status in the United States and Canada. Demi is available on iTunes and Amazon.com. Lovato will also return as a judge and mentor on the hit television series "The X Factor" this fall.

About Hot Chelle Rae
Winners of the 2011 American Music Awards for Best New Artist, Hot Chelle Rae continues to make their mark in the music industry. Their sophomore album, Whatever, featuring the mega-smash hits "Tonight Tonight" and "I Like It Like That," sold more than 6 million singles. "Hung Up" is the first single released from their upcoming album which is due out later this year on the RCA label. During 2012, Hot Chelle Rae spent much of the year on a worldwide headlining tour and support dates with Demi Lovato and Taylor Swift. The band has made numerous television appearances including "Dick Clark's New Year's Rockin' Eve 2012," "The Today Show Summer Concert Series," "Late Night With Jimmy Fallon," "The Tonight Show with Jay Leno" and "Live with Kelly," to name a few. On April 1, Hot Chelle Rae premiered their 'Hung Up" video on the website, VEVO. Hot Chelle Rae is made up of lead singer Ryan Follese, lead guitarist Nash Overstreet, bassist Ian Keaggy and drummer Jamie Follese.

About Owl City
Formed in 2007, Owl City is an American electronica musical project by singer-songwriter and multi-instrumentalist Adam Young. Young's songs pulsate with euphoric dance beats that will appeal to fans of house, trance, dub-step, and other styles of electronic music. Universal Republic signed Owl City in early 2008 and the following year released Ocean Eyes, which spawned the quadruple-platinum first single "Fireflies," — a No. 1 smash hit in 24 countries including the U.S., where it hit the top spot twice, and sold more than 12 million downloads worldwide. On the lead single from Owl City's album The Midsummer Station "Good Time," Young is joined in a duet by "Call Me Maybe" star Carly Rae Jepsen. The song was certified double platinum in October 2012 and the music video has been played more than 85 million times. Young has also continued to establish himself as one of the premiere songwriters for film and animated features. Most recently, Owl City embarked on a sold-out word tour in 2012 and supported Maroon 5 in North America in early 2013.

About Austin Mahone
At just 17 years old, singer/songwriter Austin Mahone is poised for stardom. Already making his mark on the scene, Mahone has sold out New York's famed Best Buy Theater within minutes of on-sales, has released a hit single "Say You're Just a Friend," featuring Flo Rida and is currently touring on Taylor Swift's RED Tour! Austin will continue to swoon his fans with his newest single "What About Love," set to debut on June 10th. Austin will be a presenter at this weekend's Billboard Music Awards and most recently opened at the 2013 Radio Disney Music Awards and took home his first RDM award for the "Ultimate Breakout Star – Biggest Viral Artist." Mahone continues his massive online presence with his latest music video for a his new original song, "Heart in My Hand," which garnered more than 2.7 million views, following other viral successes like Mahone's first original single, "11:11" and smash hit, " Say Somethin". Not only does he have a solid fan base, known as "Mahomies," but the teen sensation is gaining a legion of loyal fans in the media as well. He's hot on the press trail stopping by high profile outlets such as Entertainment Weekly, Wall Street Journal, Live! With Kelly & Michael, DETAILS Magazine, Access Hollywood, E! News, Extra, The Insider, VH1, MTV, Popstar!, which have featured him on their cover, as well as J-14, M, Astro Girl, Quiz Fest and Twist.

About Bridgit Mendler
Bridgit Mendler is one of Hollywood's brightest stars. Mendler stars in the hit Disney Channel Original Series "Good Luck Charlie" and is nominated for the Teen Choice 2013 Award for "Choice TV Actress: Comedy" for her role in the show. Mendler released her debut album, "Hello, My Name Is...," in October, 2012 to rave reviews. "Billboard" magazine listed her as "One to Watch" in their Fall Music Preview. Her first single, "Ready Or Not," was a top 10 radio hit and is nearly platinum in the United States, and platinum in Canada and New Zealand. The video for "Ready Or Not" has surpassed 43 million online views. Her video for "Hurricane" is quickly following suit with nearly 15 million online views. "Ready Or Not" was a top 10 hit in the United Kingdom, and MTV named Bridgit their PUSH artist for the month of May. Bridgit recently won the Radio Disney Music Award for Best Acoustic Performance and will be touring the United States this summer.

About Live Nation
Live Nation Entertainment is the world's leading live entertainment, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.livenation.com/investors.

For further information: CONTACT: Kate Manofsky, Kate.Manofsky@krispr.com, 312-616-1692; Kellogg Company Media Hotline, media.hotline@kellogg.com, 269-961-3799