Kellogg's Corporate Citizenship Fund Deploys Breakfasts For Better Days Disaster Relief Team in Response to Midwest Tornadoes

Battle Creek, Mich., November 21, 2013 – Kellogg’s Corporate Citizenship Fund, the charitable arm of Kellogg Company, is deploying its Breakfasts for Better Days™ disaster relief team to provide food assistance to those impacted by devastating tornadoes across the Midwest.

More than 60 tornadoes and severe storms caused widespread destruction across the Midwest on Sunday, Nov. 17, with the nearby communities of Peoria and Washington, Ill., receiving significant damage. The disaster relief team will make stops throughout this area, distributing cereal and snacks to residents and relief workers. Kellogg Company has also provided a food donation to Feeding America, the nation's leading domestic hunger-relief charity, to assist other communities impacted across the Midwest. Through both of these efforts, more than 2 million servings of cereal and snacks will be distributed.

Disaster relief efforts in the Midwest are part of Kellogg Company’s Breakfasts for Better DaysTM commitment to provide 1 billion servings of cereal and snacks, more than half of which are breakfast, to those who need it most by 2016. The company also deployed its disaster relief team in May, in response to the tornado in Moore, Okla., and in September, following floods in Colorado.

Kellogg strives to make a difference in communities around the world. Since 2008, the company has contributed more than $67 million in cash and $133 million in products to charitable organizations around the world. In 2012 alone, Kellogg contributed $13 million in cash and $39 million in product.

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg’s®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks -  more than half of which are breakfast - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit