Kellogg Company Builds New Malaysian Snacks Plant as Part of Project K Efficiency and Effectiveness Initiative

Kellogg Company today announced that it will build a new snacks manufacturing facility in Malaysia, as part of its recently announced Project K four-year efficiency and effectiveness program. Project K is unlocking cost savings that Kellogg will invest in its strategy and grow its business. Through Project K, Kellogg is strengthening its existing business in core markets, increasing growth in developing and emerging markets, and driving increased value-added innovation.

The new facility, in Bandar Estek, Negeri Sembilin, will increase Kellogg Company’s Pringles production capacity in the Asia Pacific markets, and create at least 300 jobs, locally.

“Our acquisition of Pringles in 2012 marked the beginning of an exciting new era in the evolution of our global snacks business,” said John Bryant, President and CEO, Kellogg Company. “The decision to invest in a new snacks manufacturing facility – and build our capacity and capability in Asia Pacific – is the next step in that journey.”

Construction of the new plant will begin immediately. The facility is expected to be operational from mid-2015. The facility will be a regional snacks hub initially producing halal certified Pringles and in the future halal certified Kellogg snack brand foods for Malaysia and other Asia Pacific Markets.

This strategic investment is in line with two of Kellogg Company’s four business strategies – becoming a global snacks player and building our emerging markets footprint.

“We have a compelling business need to better align our assets with marketplace trends and customer requirements,” said Bryant. “To that end, we are taking action to ensure our manufacturing network is operating the right number of plants and production lines – in the right locations – to better meet current and future production needs and the evolving needs of our customers.”

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg’s®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts on global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks - more than half of which are breakfasts - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit