Corporate & U.S. News

Kellogg Company Chief Marketing Officer, Mark Baynes, to retire after 24 years of service

Kellogg Company’s Chief Marketing Officer, Mark Baynes, has announced his decision to retire from Kellogg after 24 years to pursue other professional opportunities, effective May 23.

“On behalf of Kellogg and our people worldwide, we thank Mark for his service and wish him and his family well in the future,” said Kellogg President and CEO John Bryant. “Mark’s vision, passion and tremendous marketing acumen will be missed.”

Baynes has been Senior Vice President of Kellogg since 2011. He was named Global Chief Marketing Officer in 2007, and Vice President, Kellogg Company, in 2008. Baynes joined Kellogg in 1990 as Senior Brand Manager in the U.K., where he served in a number of roles with increasing responsibility. He was promoted to Vice President, Convenience Foods Innovation, for Kellogg North America in 2000, and then to Senior Vice President, Marketing, U.S. Morning Foods, four years later.

As Kellogg moves toward a global, category-based operating model, marketing will be led by global category teams who report to Paul Norman, Kellogg Company Chief Growth Officer. These teams will set the strategic direction for the company’s cereal and snacks businesses worldwide.

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