Kellogg Company Fund Deploys Breakfasts For Better Days™ Mobile Disaster Relief Team in Response to South Carolina Floods
Truckloads of Kellogg products also headed to Feeding America food banks statewide
Kellogg Newsroom

BATTLE CREEK, MICH. – Kellogg Company Fund, the charitable arm of Kellogg Company, is sending its Breakfasts for Better Days™ mobile disaster relief team to South Carolina, to provide breakfasts for residents in the communities hardest hit by historic rains and widespread flooding.

The recent storms left massive damage throughout the state, resulting in hundreds of families losing their homes and all of their belongings. Many are only now returning to assess the damage.

The Kellogg team plans to distribute cereal and snacks to residents and relief workers in Charleston beginning on Sunday, October 11, and move on to the state capital, Columbia, by mid-week. Plans may be adjusted day by day, as the threat still remains for more flooding this weekend.

“Our thoughts are with the many, many South Carolina families whose lives have been forever changed by the epic flooding there,” said Kris Charles, Kellogg Company Vice President, Global Communication and Philanthropy. “Our mobile disaster team will visit the hardest hit areas of the state, so we can provide nutritious, shelf-stable, ready-to-eat foods to residents during this very difficult time.”

In addition, the company has donated six truckloads of food – more than 1.5 million servings of cereal and snacks – to Feeding America food banks located in Columbia, Florence, Charleston, and Spartansburg, for distribution to residents in need throughout the state.

“We know that additional flooding from swollen rivers is expected, so area families and food banks will undoubtedly need resources from Kellogg – not just during the immediate crisis of the storm, but during the rebuilding period as well,” said Charles. “We are working to continue our efforts for as long as the people of South Carolina need our help.”

Disaster relief efforts such as these are part of Kellogg’s Breakfasts for Better Days™ initiative. Since 2013, Kellogg has donated 900 million servings of cereal and snacks, more than half of which were breakfast foods, to children and families around the world.

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more, visit or follow us on Twitter @KelloggCompany, YouTube and on Social K.