“At our core, Kellogg believes in transparency and that people should know what’s in their food and where it comes from. There’s been a lot of talk over the past year about GMO ingredients because of the ongoing debate in Washington, D.C., and around the country about whether and how foods that contain genetically modified ingredients should be labeled.
As a company that sells food in every state, we know that an inconsistent patchwork of labeling laws like the one that goes into effect July 1 in the State of Vermont is confusing and will increase grocery costs for American families and our business.
We will continue to strongly urge Congress to pass a uniform, federal solution for the labeling of GMOs. In fact, we believe an agreement on one is achievable. But until a federal solution is reached, and in order to comply with Vermont’s labeling law, we will start labeling some of our products nationwide for the presence of GMOs beginning in mid-to-late April. We chose nationwide labeling because a special label for Vermont would be logistically unmanageable and even more costly for us and our consumers.
We believe that transparency is more than just a label, and we have invested in many ways to make it easy for consumers to find information about our food. Most recently, we launched OpenForBreakfast.com where consumers can ask questions about our food -- including whether a particular product contains GMO ingredients. We also believe that the food industry should move beyond a debate about labeling and instead engage in a more constructive dialogue about the important role biotechnology can play in the future of food and in feeding a growing population around the world.
As always, consumers are at the heart of all we do, and we will continue to earn their trust each and every day.”