Corporate & U.S. News

Kellogg Enters Strategic Alliance With Roskam Baking

Kellogg's Food Away From Home Division to Sell Rothbury Farms Croutons

BATTLE CREEK, Mich., Oct 7, 2002 /PRNewswire-FirstCall via COMTEX/ --Kellogg Company (NYSE: K) announced today that its Food Away From Home Division (KFAFH) and Roskam Baking have entered into a strategic alliance. The alliance, effective January 2003, provides KFAFH with an opportunity to grow incremental sales by including the exclusive rights to sell, market, and distribute the Rothbury Farms Crouton line in the foodservice marketplace.

The partnership leverages the baking efficiencies of Roskam Baking combined with the sales, marketing and distribution efficiencies of KFAFH within the foodservice marketplace. Roskam's Rothbury line of croutons is recognized as extremely high quality and an excellent reputation with over 25 years of sales in the foodservice marketplace.

According to David Pfanzelter, President, Kellogg's Food Away From Home Division, "This alliance further strengthens our commitment to meeting our customers' needs in grain based foods as well as their desire for one-stop shopping solutions within this category."

Kellogg will market the complete line of Rothbury croutons to include Rothbury Farms Classic Seasoned, Homestyle Seasoned, Homestyle Buttery Garlic, Homestyle Cheese Garlic along with individual packages of Classic Seasoned and Buttery Garlic. The alliance will also be utilized to fill specific product needs for selected distributor and operator customers.

With 2001 sales of about $8 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, piecrusts and ice cream cones. The company's brands include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, Nutri-Grain®, Special K®, Rice Krispies®, Murray®, Austin®, Morningstar Farms®, Famous Amos®, Carr's®, Plantation®, Ready Crust® and Kashi®. Kellogg products are manufactured in 19 countries and marketed in more than 160 countries around the world. For more information, visit the Kellogg Company web site at or the Keebler web site at

Roskam Baking is based in Grand Rapids, Michigan. In addition to being a high quality and efficient producer of croutons, they also manufacture custom bakery mixes and dry blends, stuffings, batter coatings and batters along with specialty products to include caramel corn.

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